Beauty Store Business

NOV 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 42 of 67 | November 2018 41 paraben- and sulate-laden products and replacing them with all-natural, organic ones, she purchased a jade roller to see how it would enhance her skin. "I loved the way the jade stone elt on my skin. I started to read more about the jade roller's history–which I traced back to Chinese society's elite in the 7th century–and how it actually works," she continues. "Through that, I learned about how the ace's dierent pressure points are linked to the meridian system in one's body. Although other cultures in the East have used various versions o roller technology, we're just waking up to it in the West." Carter was delighted with the results o her roller–until the handle broke. The mishap, however, ultimately led the Charlotte-based entrepreneur to ound Jade Roller Beauty. She also got an edge on the competition by designing a sturdier handle. Even with the improvement, Carter is proud o the act that her expanding range o devices run $20 to $30, and are not cost-prohibitive or small beauty retailers to carry. "The way jade rollers enhance skincare product perormance is by trapping them into the skin as you are stimulating the area underneath," Carter says. "I think customers will ind rollers to be a great investment, especially as they have a choice between three stones (and more in the uture) to it various skincare and emotional needs. And buying more than one won't break the bank." According to Carter, jade is a calming stone and the most traditional o the three, though she has seen a boost in popularity o her rose quartz rollers or their soothing properties. The amethyst roller, meanwhile, ampliies heat within the skin and stimulates collagen production. Because o their aordability, estheticians can also use dierent rollers during a single acial to target speciic skin issues. There is a caveat among some skincare experts who say that even though there are beneits to using a ace roller, they can cause skin damage, such as sagging and stretching– especially or those who are heavy-handed. To prevent such damage, advise customers to gently apply ace rollers to their skin. There are also skincare products designed with ace rollers in mind, such as the FactorFive Skincare line, introduced by Stanord scientists to oset the pulling and stretching that results rom some rollers by using ingredients like collagen, hyaluronic acid and elastin. It will be interesting to see what other new products will be rounding out the roller's arrival as this trend gains momentum with proessional users and their clients alike. ■ Elyse Glickman is a Los Angeles-based writer who covers wellness, beauty, gastronomy, travel and business trends. "Facial rollers revitalize sagging acial muscles and give skin extra tone, color and evenness." –Bella Schneider, ounder, LaBelle Day Spas & Salons "Bella" Issimo Roller Amethyst Jade Rose Quartz By Jade Roller Beauty From top le : courtesy o LaBelle Day Spas a& Salons, Jade Roller Beauty

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