Beauty Store Business

NOV 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 35 of 67

discan/DigitalVision Vectors collection 34 November 2018 | By Manyesha Batist Here's how to prepare ortwo o the biggest retail events o the year. T he holiday season is undoubtedly the most lucrative or retailers. Last year's November-December holiday season generated in excess o $691.9 billion, according to the National Retail Federation (NRF). In the end, 2017 saw a 5.5 percent increase in holiday sales compared to the previous year, with online and non-store holiday sales growing 11.5 percent. The overall health, beauty and personal care sector saw a 2.2 percent gain. Many actors led to 2017's holiday sales growth, such as greater conidence in the economy. But consumer expectation or the myriad sales events leading into the New Year surely played a big role, too.

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