Beauty Store Business

OCT 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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64 October 2018 | A savior for salon professionals with dry, overworked hands and feet, this line of ultra-concentrated lotions and exfoliants provides much-needed relief. PARODI PROFESSIONAL CARE 1 2 3 4 5 D eveloped in laboratories in France and Switzerland and manufactured in the U.S., Parodi products feature unique, ultra-concentrated formulas that are nongreasy, potent and paraben- and phthalate-free. In Italian, parodi means a bold, brave protector–which is what the products strive to be for beauty professionals with overworked, dry, chapped hands and feet. This line of high-performance lotions and creams revives tired limbs and muscles for a relaxing, reenergizing experience. Plus, because the products are very concentrated, your customers will save money on these long-lasting formulas. Founder and CEO Linda Gillette Parodi has over 20 years of experience in the industry, and has seen firsthand that the demands of working at a salon can wreak havoc on skin. Drawing inspiration from age-old remedies, Parodi's hydrating products are infused with medicinal elements like Spilanthes acmella, nacre (or mother of pearl) and Hypericum. Here are some of the line's best-sellers, which hardworking professionals and customers alike can appreciate. 1 Smoothing Exfoliant for Feet Featuring chemical and physical exfoliants that smooth the skin of tired, dry feet, this product effectively helps reduce callouses. Gentle enough for daily use but recommended as a weekly treatment, your customers can exfoliate their skin with this stimulating formula fortified with apricot kernel oil, evening primrose, sacha inchi and candelilla wax. For a spa experience at home, use it in the shower. Suggested Retail Price: $18 2 Daily Moisturizing Hand Cream Ideal for hands frequently exposed to elements like water, chemicals, heat, gloves and other irritants, this hand cream absorbs quickly into the skin to provide protection and instant relief. After each use, hands will appear more youthful and supple. Made without synthetic fragrances, a little goes a long way. Simply apply a pearl-size dollop onto hands; each tube contains over 100 applications. SRP: $18 3 Comforting Muscle Lotion A roll-on lotion that simultaneously cools and soothes strained muscles, the Comforting Muscle Lotion helps customers feel relaxed and refreshed after a long day of work. Made with a HypeauPro complex to keep skin hydrated and soft, it has a pleasant aroma, provides nongreasy moisture and comes in a tube for easy application. SRP: $18 4 Intensive Moisturizing Hand Cream For those with very dry, dehydrated skin, the potent Intensive Moisturizing Hand Cream is a must-have. Packed with nourishing ingredients like shea butter, castor oil, hydrogenated vegetable glycerides, Spilanthes acmella flower extract and aloe vera leaf juice, this formula works overtime to ensure that hands stay radiant, smooth and hydrated. SRP: $22 5 Nourishing Foot Cream To soften dry feet and keep callouses under control for those who are on their feet all day, Parodi's Nourish- ing Foot Cream is formulated with its proprietary blend, HypeauPro. Containing up to 75 applications in one small tube, this cream helps to relax achy feet and improve overall well-being. Massage a pearl-size splotch onto the feet for a few minutes and unwind as tension and soreness melt away. SRP: $22 ■ Armando Sanchez GET CONNECTED! @parodicare @parodicare @parodicares Product of the Month

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