Beauty Store Business

OCT 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 49 of 67

Lee O'Connor for Fluide 48 October 2018 | BEAUTY GENDER HAS NO Genderless beauty products are on the rise. More than just a passing fad, here's how your store can be inclusive to all. By Karen Wilhelmsen e're living in an age where makeup mavens like James Charles, Manny MUA and Patrick Starrr reign supreme on Instagram and inundate our feeds in full-face glam. Though men donning makeup is nothing new, top beauty brands have finally taken notice by marketing products to everyone. From CoverGirl and Maybelline to Milk Makeup and Morphe, they have all featured men wearing makeup in their ad campaigns. And though there are the "manscaras" and "guyliners" of the world targeted specifically towards men, times are changing Ðand with them, so are gender norms.

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