Beauty Store Business

OCT 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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36 October 2018 | With IT developers on staff, the company has created its own software to manage the warehouse. The software is integrated with a state-of-the-art conveyor system brought in late last year, which drastically speeds up the shipping and receiving processes, monitors the weight and dimen- sions of outgoing boxes and ensures swift sorting. Mehmet knew, when moving into a new building, it was the right time to invest in this equipment–another calculated risk that he believes will pay off. "It's more than we need at this point, but it's not something our competitors have, and I'm sure it will help us grow even more over the next 10 years," he says. "And by developing everything ourselves, like the software, we have a lot of flexibility and greater ability to scale. I think this has been a key part of why we've been able to grow our product range from a couple of hundred to 20,000." Despite its amazing rate of expansion, Kanar continues to be family-owned– something Mehmet hopes will always hold true–with him and his wife, Ruya, running the U.S. location. She, too, is multitalented– helping with every aspect of the business, from staffing trade show booths to being a wise sounding board for her husband's latest business ideas. "It's a lot of work, a lot of traveling and keeping your focus constantly, but we enjoy it," Mehmet says. "We also now have a daughter and hope this business becomes a good experience for her as well. I don't know if this is what I will do for the rest of my life, but as long as I see it continue to grow and be a good choice for us, we will continue to run the business." That drive doesn't seem to be dimin- ishing anytime soon. Mehmet admits he was lured in by the fast-changing nature of the beauty industry–and his passion for it has yet to waver. "With new brands coming into the market, new technologies and trends surfacing every month, new categories to enter or niche markets to reach, it's a great industry for me," he says. "I am a growth seeker. And I believe not losing this desire is the biggest success anyone could have, including me." Though his eager-to-learn mindset has kept him entrenched in an ever-evolving industry, he believes the true secret to the company's success is old-fashioned perseverance. "I'm always on the lookout for opportunities and am not afraid to try them when they arise," Mehmet says. "We also have a great team of people across the globe who have allowed us to be effi- cient and make better use of technology, because we could never do this alone. Our partnerships are invaluable, and we are so thankful for the trust so many brands give us." WINNING WAYS At a time of contraction or consolidation for some distributors, Kanar is rapidly expanding. How does this company buck the trend? "My focus is on balance; we are not only an importer, distributor or manufacturer, and I think we have the right mix of brands, product categories and price points in our catalog, which lets us reach a large pool of customers–more than most regional competitors," Mehmet explains. "Plus, we really focus on customer care, so our customer retention rate is very high. Our customers can sell our products easily, and their margins are safe. We cater to accounts both small and large, meeting their demand through our confidential pricing, B2B e-commerce portal and quick shipping." And with that balance comes smart growth strategies, including taking on entirely new categories to strengthen the business's portfolio. The company's newest addition, Créé is a line of hair colors made in Italy with a unique formulation that creates longer-lasting results while keeping hair exceptionally soft. It's the company's first hair color, so Mehmet started slow–by launching it locally and taking notes from user feedback. "I'm confident that we will grow slowly but surely in this category," he says. "We are not in a rush." Kanar also opened a new division,, to help the company directly serve beauty professionals. Mehmet notes that it's still in the beginning phases, but he plans on having independent, part-time reps around the country take orders for Kanar using the company's mobile app, already loaded with nearly 3,000 products from its catalog. "We are building it so that the app can work offline as well," he adds. "Our distributors can use the same app and make drop-ship orders for us to ship to their customers directly, and the system is designed to prevent any zone violation conflict as well. For me, technology is such a time-saver and has allowed us to grow by reaching more people with up-to-date information and collecting their feedback, which we can then process faster and more efficiently." Growing smartly at a time when many are cutting back certainly is nothing new to Mehmet–after all, he still recalls the challenge of beginning his operation back in 2007, when the economy was in tatters and many businesses closed up shop altogether. But, as a former accountant, he also trusts in the natural cycles of economics. "A tumultuous economy always leaves people feeling uncertain, which typically causes companies to act conservatively with their decision- making," he says. "It must be because of my beginnings–starting up my business in a down economy with little knowledge of the industry I was delving into and only one product to my name–but I have always pushed through it. "History shows that everything cycles in and then cycles out again, so all we can do is move forward," Mehmet concludes. "I give 110 percent of myself to each and every day. I know that every decision isn't going to be the right one, but if my history repeats itself, in the end, I will have made more right decisions than wrong–and that is all I can ask!" ■ Tracy Morin is a freelance writer and editor based in Oxford, MS. GET CONNECTED! "My focus is on balance; we are not only an importer, distributor or manufacturer, and I think we have the right mix of brands, product categories and price points in our catalog." Mehmet and Ruya Kanar exhibiting at Cosmoprof North America 2018.

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