Beauty Store Business

OCT 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 3 of 67

Editor's Note 2 October 2018 | W hile fall is arriving when this issue reaches your hands, it is still August as we go to press. Just a few weeks ago, we saw many of you at Cosmoprof North America (CPNA) 2018 in Las Vegas. Since returning, we've been busy sorting through images taken and exciting products discovered from this year's highly successful show. (Catch our people snaps starting on p. 4 and our CPNA product coverage on p. 22!) Featured here are images from the very festive City of Hope Spirit of Life gala, which kicked off the show the evening of July 28. Oh, what a night it was! As you may know, our CEO and publisher Deborah Carver was the honoree and award recipient this year–and she indeed knows how to throw a party. We were moved to see so many of our magazine's longtime advertisers and partners enjoying themselves at the celebratory event. Because of our industry's great generosity, Deborah Carver's goal of raising $1 million for the City of Hope was reached! On behalf of our Beauty Store Business staff, I want to express our sincere appreciation to all who participated for your generous support of Creative Age Publications, Deborah Carver–and, ultimately, City of Hope's research to find a cure to cancer. As fall is upon us now, it's a great time to refocus and make progress on goals. When it comes to focus, there's one gentleman we've found thoroughly impressive: Mehmet Kanar, featured on our cover this month. He maintains unwavering attention to create opportunities that benefit both his barbering distributor/manufacturer business and the companies he does business with. His success has come through hard work, risk-taking, smart decisions, leveraging technology and relying on a talented team of employees. You can catch our cover story "Risky Business" starting on p. 32. Surprisingly, despite the growing consumer power of millennials, baby boomers still hold the largest share of consumer spending. And for many independent beauty retailers, they make up a large portion of your customer base. How well are you capturing the boomer consumer? Don't miss out on this story (or boomer business!). This informative piece starts on p. 16. Jumping from age demographics to gender, today's manufacturers are increasingly embracing genderless beauty. With gender identification changing in our culture so rapidly, beauty no doubt has had to change with it. Genderless beauty manufacturers share the story behind their brands and insights on the subject starting on p. 48. Of course, this issue is also chock-full of product guides. With men's grooming booming, we have a fabulous shaving guide (p. 10). For your professional consumers and self-care offerings, we have products for hands and feet (p. 42). We also have a beautiful selection of perfumes for you to consider as it is another growing market segment (p. 52). Here's to refocusing and a productive fall season! ■ increa f Publications a cure to ca b c te ca knows how to throw a party . We were moved to see s adve the Bec ge $1 o a Kim Henderson, Executive Editor Oh, What a Night! kicked nd f raisi ng ached! On behalf want to ex pr ess our sincere f t f C ti A k d Courtesy of City of Hope

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