Beauty Store Business

OCT 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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24 October 2018 | beautystorebusiness.com O'o Hawaii Golden Nectar is a highly concentrated brightening and firming serum fortified with potent ferulic acid, vitamin C, sodium hyaluronate, rose quartz crystals and kelp. Plus, golden nectar helps tighten skin, reduce the signs of aging and sunspots, neutralizes free radicals and protects against environmental stressors. SRP: $130, oohawaii.com Sutra Beauty To hydrate color-treated hair and prolong color results, the Vapor Infused Flat Iron seals in color as it straightens. Plus, it adds shine to hair, is a great alternative to deep conditioning masks and is quicker and arguably more effective than oil treatments. A Hair Vapor Argan Infusion is included in every box. SRP: $200, sutrabeauty.com Lotus Rx The hydrating Dandruff Control Shampoo is free from sulfates, salt, parabens and artificial dyes that damage tresses. The Scalp Relief Conditioner contains soothing chamomile, nettle, olive oil and macadamia oil. Together, they cleanse, fight flakes and promote healthy scalps– without stripping color. SRP: $30 (each), lotusrxhairsolution.com ISO Beauty The moisturizing Baobab Oil & Biotin Hair Mask from Kashmira is safe on chemical- and color-treated locks. Made from proteins, keratin, baobab oil and biotin oil, the mask restores elasticity and repairs damage caused by environmental stressors and chemical treatments. SRP: $45, isobeauty.com Mr. Pumice Gently and safely remove thick calluses on dry skin with the Mini Travel Size Metal Foot File. It can be sanitized after each use and features a travel-friendly, compact size. SRP: $7.99, mrpumice.com Robanda Available in a new, larger size (342 ml), the (re)FRESH Dry Shampoo comes in three invigorating scents: Sweet Vanilla, Flower Power and Summer Breeze. Starch absorbs excess oil, adds texture and leaves hair feeling clean–without leaving behind residue. SRP: $8.99 (each), refreshshampoo.com ABBA Pure Performance Hair Care Always Fresh Dry Shampoo cleanses, refreshes and volumizes hair using a lightweight ProQuinoa Complex made with quinoa, barley and soy as well as rice starch, sunflower seed oil and argan kernel oil. It prevents sweat buildup and absorbs excess oils and odors, without talc or aluminum. SRP: $22, pureabba.com Respected Roots The Beard Conditioner in Original Scent is made from shea butter, cocoa butter, apricot oil, vitamin E oil, grape-seed oil, beeswax and tea tree oil. It combines soothing lavender with notes of oak and citrus. Apply it to beards while damp, and style the hair as desired. SRP: $13.99, respected-roots.com Ardell Ardell's Magnetic Lash Applicator helps customers apply the brand's popular Magnetic Lashes quickly and precisely. Featuring prongs shaped like the natural lash line and a side grip handle for optimal control, this applicator secures lashes in place with a simple press-and- release motion. SRP: $2.49, ardelllashes.com

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