Beauty Store Business

OCT 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | October 2018 23 WetBrush Pro Available in Pink and Powder Blue designs, the new Moroccan Shine Enhancer Brushes feature natural boar bristles that leave locks shiny, smooth and tangle-free. Plus, the brushes protect against split ends and breakage and can be used to evenly distribute dry shampoo. SRP: $14.99 (each), prowetbrush.com Fromm The new Shear Artistry line by Fromm features 18 shears made from premium-quality steel with precision blade designs and accessible price points. The Defy shears are 5 3 /4 inches long with a hand-honed, razor sharp edge and ergonomic handles. SRP: $149.99, frommbeauty.com Ecoco Ecoco's new Eco Style Gel features healing Cannabis sativa oil, which contains nourishing essential fatty acids and proteins, as well as black castor and olive oils that benefit the hair. This gel also features Eco Style's signature weightless, comfortable hold. SRP: $9.99, ecocoinc.com Andis For hair professionals looking to brighten up their work stations with a colorful array of clippers and trimmers, the new Andis Prism Collection is here! The line includes the ProAlloy clipper, Cordless Envy Li clipper and the Slimline Pro Li trimmer (shown). Suggested Retail Price: $72.10, andis.com Prorituals Prorituals' new ProPigments Collection consists of 10 vibrant, intermixable shades, including blue, green, lilac, orange, pink, teal and white. The colors offer unlimited creativity for salon professionals and feature ChromaPrism technology for long-lasting results and conditioned locks. SRP: $10 (salon price), prorituals.com Pebco Protools Available in red or black, the Protools Nano-Ionic Ceramic Turbo 4300/2000 Watts Dryer has an antistatic ion feature, includes two concentrator nozzles, two speed and heat settings and a ceramic-coated grill for improved heat. It's lightweight, has a long-life AC motor and a removable filter. SRP: $119, pebcoprotools.com Thank God It's Natural Get beautiful curls without the crunch using tgin Curl Bomb Moisturizing Styling Gel. The lightweight, non-flaking formula helps hair retain moisture and reduces frizz, while adding definition and shine. It's made without sulfates, parabens, petrolatum, lanolin, artificial colors and is cruelty-free. SRP: $14.99, thankgodimnatural.com Palladio Beauty Build + Blend Foundation Drops let your customers customize their shade to find their perfect match. The creamy, blendable formula, which is infused with aloe, ginseng root, safflower seed oil, Ginkgo biloba and camellia leaf extract, is available in 12 hues that cover blemishes and imperfections. SRP: $14.50 (each), palladiobeauty.com Eleni & Chris ScandiMin The Blonde Collection from Eleni & Chris features a paraben-free formula that effectively preserves color, restores and moisturizes hair and reduces the brassiness and warm tones in all hair colors. SRP: $26 (shampoo) and $28 (conditioner), eleniandchris.com

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