Beauty Store Business

SEP 2018

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8 September 2018 | beautystorebusiness.com Industry News Courtesy of The Freeman Group P&G ACQUIRES FIRST AID BEAUTY Procter & Gamble (P&G) acquired prestige skincare brand First Aid Beauty (FAB) in July for a reported $250 million. The move marks the third P&G acquisition of a specialty beauty/natural beauty brand for everyday use in the last year (the others being New Zealand prestige skincare line Snowberry and Native Deodorant). It also establishes the conglomerate as a formidable player in the M&A game after an eight-year hiatus and strategically taps millennial consumers who prefer specialty beauty. Lilli Gordon founded First Aid Beauty in 2009 to deliver prestige-level, solution-based skin care for those with sensitive skin at an affordable price. Free of artificial colorants and fragrance, parabens, alcohol, lanolin, phthalates, sulfates, petrolatum and mineral oil, the brand is a favorite among millennial consumers. In keeping with its new acquisition strategy, P&G will allow FAB to continue operating independently with Gordon at the helm as CEO, reporting to Markus Strobel, president of P&G's global skin and personal care business. The brand is expected to gain a wider consumer base by expanding its efforts globally with the help of P&G. ■ THE FREEMAN GROUP PARTNERS WITH A.I.I. In July, manufacturer rep firm The Freeman Group announced a new partnership with American International Industries (A.I.I.), manufacturer of consumer and professional beauty products. The Freeman Group now represents A.I.I. and their newly merged Spilo brand of products in the western United States. "The partnership between American International Industries and The Freeman Group combines a leading manufacturer of beauty products with a best-in-class representation group with long-established relationships in the OTC, specialty beauty boutique, multicultural beauty, nail and mass market fields," said Nicole Freeman, principal of The Freeman Group. A.I.I. acquired Spilo and its portfolio of products earlier this year, which included well-known brands such as ColorMode, Master Barber, Mehaz Professional and more. AII has a vast portfolio of beauty brands for men and women, including Ardell, Body Drench, China Glaze, Clubman Pinaud, Gelaze, ibd, Punky Colour, Woody's and Youthair, to name just a few. For more information, visit freemansalesgroup.com. ES b / l b b d f d Nicole Freeman

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