Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Editor's Note 6 September 2018 | beautystorebusiness.com Kim Henderson, Executive Editor khenderson@creativeage.com While every beauty retailer absolutely needs to carry staples that embody good value, ... specialty beauty products are not to be ignored. Specialty Beauty Leads I t is nearly the eve of Cosmoprof North America, and all through the Creative Age Publications house, we are preparing for the beauty industry's biggest event. In fact, our team at Beauty Store Business just met to determine our divide-and-conquer strategy to cover the trade show's "special areas." That's because we need to keep a pulse on specialty beauty–these areas are hot with new products that cater to specialty beauty stores–and larger retailers with specialty beauty areas. While every beauty retailer absolutely needs to carry staples with good value, state-of-the-art technology, effective formulas, tools and the like (see our buyer's guides this month chock-full of fantastic staples like mani/ pedi products starting on p. 10; hairstyling and appliances on p. 22; and wigs and extensions on p. 40), specialty beauty products are not to be ignored. Take a look at our news story about the recent Procter & Gamble (P&G) acquisition of First Aid Beauty (p. 8). After selling its salon professional, retail hair color, cosmetics and fine fragrance businesses, as well as select hairstyling brands, to Coty a few years ago (a total of 43 beauty brands), P&G has made three acquisitions over the past year. All of them are daily-use, natural items that do well in the specialty beauty market: Native Deodorant, New Zealand's Snowberry skin care and, now, First Aid Beauty skin care. With mass beauty brands like Dove already in its portfolio, these acquisitions firmly plant P&G into the market that sends droves of millennials to Sephora and Ulta–for products that are used every day. Smart move. So what does this mean for the inde- pendent beauty retailer? If you want to tap that millennial consumer, it means that you also need to curate an exciting selection of specialty beauty for your customers. Every month, we do our best to do some of that legwork for you by showcasing new and emerging specialty brands and items as well as tried-and-true staples. This month, we curated a selection of luxurious candles with the holiday, gift-giving season in mind (p. 54). Plus, you'll want to discover our Product of the Month–a wild-crafted, organic, luxurious skincare line (p. 64). Specialty beauty aside, our cover story this month shows how making a staple item, such as hair-coloring products, formulated with quality ingredients, and listening carefully to what consumers want can yield amazing results. This has been the case for DeveloPlus. We had so much fun shooting three generations of this hardworking family that have methodically and intelligently forged a very successful business here in California, complete with their own manufacturing facility. Be sure to catch the full story starting on p. 32. But before you dive in, what would our issue be without a little fun? Be sure to read about how some of the best-known brands in the business got their names (p. 50)! ■

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