Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 September 2018 | beautystorebusiness.com On the Cover DeveloPlus' CEO and cofounder Kiran Agrey and COO Steven Barnes. Photography by Cory Sorensen. Art direction by Michael Block. FEATURES 16 Makeup Matters From catwalks to sidewalks, today's makeup trends are changing the face of beauty. Here are the new, fashionable looks to track. 32 Three Generations Strong Family-owned and -operated since 1991, DeveloPlus turns unique haircare formulas into a winning recipe for success. 46 Keeping Debt in Check Learn how to manage your business debt–so it doesn't manage you! 50 Behind the Brand Name Beauty executives disclose the meanings behind the brand names they created. MERCHANDISE 10 Focus On: Manis & Pedis Appeal to mani mavens and technicians with these nail-perfecting products. IN THIS ISSUE 6 Editor's Note 8 Industry News 62 Calendar 63 Ad Index CONTENTS September 2018 Vol. 24 No. 9 Beauty Store Business (ISSN 1098-0660), September 2018 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $45 usd; other international $55 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159. 40 @BSBmag @bsbmag @beautystorebusiness 22 Hairstyling Aids & Appliances Off er customers these hair helpers and hot tools to fit both their individual needs and lifestyles. 40 Switch It Up! With self-expression energizing all things beauty, be sure your store is giving customers plenty of options to show their personal style with exciting wigs and extensions. DEPARTMENTS 54 Editors' Picks: Simply Scent-sational Appeal to a wide variety of consumers–whether they're fans of floral, fruity, fresh, woody or sweet notes–with these intoxicating candles. 58 Executive Q&A: Dr. Simone Xavier The world of color cosmetics is booming–and so is Sigma Beauty. Discover how this brand grew from a basement to worldwide distribution. 64 Product of the Month: Kypris This effi cacious, organic skincare line is made with 100 percent natural ingredients to deliver so , hydrated skin. 16 22

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