Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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36 September 2018 | FAMILY FIRST An average day for Kiran begins at 6 a.m., taking work calls from home and getting into the office around 10. As DeveloPlus' CEO, her main responsibilities encompass managing finances and human resources, but she wears multiple hats to ensure that both her team and her customers are satisfied–which often means working on weekends. Steven's days start much the same way. He wakes up early and meets with Ann, who is still actively involved in the day-to-day operations, particularly overseeing the Satin product line. Steven says she "keeps us on our toes." "Since we do everything in-house, it's kind of like a circus trying to keep every- one together and on the same page. The biggest challenge is making sure the right product goes out the door, and then also working on product development, marketing, sales and customer service–a little bit of everything," Steven says. He does this six days a week, 12 to 14 hours a day. "Obviously there are challenges working with family, but even when you're not working with family there are challenges," Kiran says. "I feel like we're closer. We're involved in every aspect of our lives together, business and home. I enjoy it. Our company culture is family- oriented. We're a close-knit group and there's a pretty relaxed and homey atmosphere here. It's very collaborative." Up until his passing one year ago, Dave remained involved and passionate about the future of DeveloPlus. "He was working up until the day he couldn't," Steven says. "It's nice because it really is like a home here. Everyone wants to be successful and everyone wants to see everyone else be successful here. Since we're all in the same place, we go and ask each other for help. It's not a corporate environment; it's not a rat race." Kiran adds, "[My father's] philosophy was make the best-quality product for the best price, help others when you can, always treat people as you would like to be treated, work hard and stay focused." "We do everything from our graphics, research and development all the way through manufacturing, filling and distribution. … It keeps us agile." —Kiran Agrey, CEO and cofounder, DeveloPlus The company's 150,000-square-foot, state-of-the-art facility includes manufacturing and distribution areas. Satin Ultra Vivid Fashion Colors: Richly pigmented and made with conditioning reconstructors that improve the overall health of hair, Satin colors can be used for permanent or semipermanent color. Each tube contains two to three full applications, and customers can choose from 72 shades. Its microcolor molecules help prevent fading and provide superior gray coverage for professional results at home. Suggested Retail Price: $9.50, Splat 30 Wash No Bleach Formula: For beautiful, vibrant hues that last up to 30 washes, this at-home kit includes hair dye, instructions and gloves. The Midnight Collection includes Midnight Ruby (shown) and six other deep, sultry hues made with a rich, conditioning base and quinoa extracts to seal in color and moisture and add shine. SRP: $10.99, Color Oops Extra Conditioning: To remove artificial hair color gently and effectively in less than 30 minutes, Color Oops helps customers get back to their original shades and protects fragile strands. The ammonia-free formula made from soy proteins and aloe vera is so safe that clients can recolor their hair the same day. SRP: $11.99, No Gray Quick Fix: Hide gray roots instantly with No Gray Quick Fix, available in Light Brown, Light Blonde, Red, Brown, Brown/Black and Black (shown). It rinses out with shampoo and comes in a portable size for on-the-go use. The three-comb applicator provides full, beautiful, natural-looking coverage. SRP: $5.95, Best-sellers from the brands The knockout hits from DeveloPlus' various lines Karen Wilhemsen, courtesy of DeveloPlus

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