Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | September 2018 33 Family-owned and -operated since 1991, DeveloPlus turns unique haircare formulas into a winning recipe for success. By Karen Wilhelmsen O n a warm summer day in Corona, California, I visit DeveloPlus' two-story, 150,000-square-foot headquarters to meet the mother-and-son duo behind the company, CEO Kiran Agrey and COO Steven Barnes. The pair apologizes for running a few minutes behind schedule–they had a frenzied morning and several people await their approval on a seemingly important decision. But when they sit down for the interview, their calm dispositions could've fooled anyone into thinking it was a sluggish day at the office. Maybe that's a testament to how they've managed to survive and thrive in the haircare market–they make manufacturing more than 7 million products per year and running four brands totaling 350 SKUs look easy.

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