Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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30 September 2018 | beautystorebusiness.com Artizen Artizen Professional's Ceramic- Ionic Digital Spring Curling Iron features tourmaline- infused, extra-long ceramic barrels; even heat distribution; and ionic technology that locks styles in place until hair is shampooed. The curling iron works on all hair types and requires less time to curl. The rolling handle can be locked in place for use as a wand iron. SRP: $75, artizenusa.com Izutech The ToroX4000 Pro features a 2,000-watt AC motor, three heat settings, two fan settings, a cool shot button and an ergonomic design. Made from tourmaline ceramic, this dryer has been tested for over 2,000 hours to ensure that it's built to last. It comes with two concentrated nozzles and a one-year, hassle-free exchange warranty. SRP: $99.99, izutech.com La-Brasiliana Titanio is La-Brasiliana's flat iron built with 1 1 /4-inch titanium plates. It also has universal dual voltage and is adjustable up to 450 F. Its titanium technology ensures thermostability for long-lasting, professional results. SRP: $259.90, la-brasiliana.com Turbo Power The Nano-Silk Titanium Flat Iron from Turbo Power features an advanced ceramic heater, floating 1 1 /10-inch plates with cool tips and effortless glide to lock in moisture. It also has auto shut-off at 60 minutes, an 8-foot swivel cord, adjustable temperature controls from 265 F to 450 F and universal voltage. SRP: $75, turbopowerinc.com Gold 'N Hot The Gold 'N Hot 3 /8-inch Ceramic Root Straightener is ideal for bangs, men's curls, short hair and spiky hair. Its ceramic plates allow for even heat distribution and help seal in moisture for shiny, silky, frizz-free tresses. It also features 60-second heat-up, a power-indicator light and an 8-foot, professional swivel power cord. SRP: $34.99, goldnhothair.com Robanda Pebco Protools by Robanda offers the Ultra Light Hair Dryer, which features a sleek design and a quiet AC motor weighing in at 1 1 /2 pounds. It features three heat settings, two speed settings, a cool-shot button and thermostat protection. It also includes two different nozzles, a removable air filter, a hang loop and a 9-foot cable. SRP: $119, pebcoprotools.com StyleCraft The Gamma + Italia Active Oxygen Hairdryer uses Activated Oxygen Technology and antimicrobial Nano Silver Technology to help hair retain its color longer, while adding brightness, preventing fading and improving its condition. It even reduces frizz, detangles, removes odor and decreases drying time. Plus, it features a 9-foot, tangle-free cord, two speed settings and a two-year limited warranty. SRP: $279.95, stylecraftus.com ■ Luseta Beauty Luseta Bella Rose Gold Hair Dryer is available in black or white and has a 1,875-watt DC motor, tourmaline technology, ionic and far-infrared capabilities, three heat settings, two speed settings and an 8-inch professional cord. The dryer comes with argan oil protectant spray and a folding diffuser. SRP: $69, lusetabeauty.com Elchim The Elchim 3900 Light Retro Blue Dryer is 35 percent lighter than any dryer in its class. It uses ionic and ceramic technologies and works to dry hair in half the time–without drying it out. It's also made of recycled materials, uses less-than-average electricity and has a filter that purifies the air and keeps the dryer clean. SRP: $199, elchim.com Th e uses Ac ti va te d r Ox yg en T ec hn l

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