Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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24 September 2018 | beautystorebusiness.com PROTECTIVE WET PRODUCTS Featuring efficacious formulas and beautiful packaging, these products cater to all hair types and styles. Carol's Daughter Pracaxi Nectar Straight Blow Dry Cream helps smooth and protect hair from heat during styling with a blowdryer or flat iron. It's infused with natural pracaxi oil, acai extract and olive oil. The cream helps add shine to even the most flyaway- prone hair. Suggested Retail Price: $11, carolsdaughter.com Not Your Mother's The Not Your Mother's All Eyes On Me 10-In-1 Hair Perfector offers 10 different benefits, such as added body, moisture and shine. It also strengthens, detangles, controls frizz, repairs dry hair, offers heat protection, mends split ends and seals cuticles. It's free of sulfates, parabens, phthalates, dyes, gluten, nuts and soy. SRP: $7, nymbrands.com Zotos Professional The 180Pro Miracle Repair Damage Eliminator Treatment targets weak spots and locks in strength to repair up to two years of hair damage, while safeguarding strands against future breakage. Using its pro-peptide complex to revive elasticity, the treatment makes hair stronger with each use. SRP: $9.99, zotosprofessional.com Mitch Stone Mitch Stone Essentials presents Closer to Goddess, formally known as the best- selling Volumizing Texture Spray but with a new feminine, modern and sleek look. The spray uses a proprietary blend of carefully curated vitamins and fruit extracts known as VCompS. The combination of vitamins fortified with a lush papaya base nourishes without sacrificing performance. SRP: $24, mitchstonehair.com Giovanni Cosmetics With shea butter and sweet almond oil, the 2chic Frizz Be Gone Anti-Frizz Polishing Serum has 20 benefits, including added shine, definition of waves and curls and heat-styling protection. It also manages static and frizz, smoothens strands, doesn't weigh down hair, restricts breakage, adds texture, softens tresses, improves elasticity and is safe for colored-treated hair. SRP: $7.99, giovannicosmetics.com Mixed Chicks Coil, Kink & Curl Styling Cream from Mixed Chicks is great for wash-and-go, finger styling, two-strand twists, coils and spirals. It features six oils that help retain moisture, promote growth and add definition. The styling cream is ideal for thicker, fuller textures. SRP: $12, mixedchicks.net Dax Hair Care Dax for Naturals Styling Pomade is a lightweight styling aid for medium to coarse hair. It's formulated with broccoli seed oil, a natural alternative to silicone; shea and mango butters; and passion fruit oil to hydrate and add shine to hair while keeping styles in place. The pomade's vitamin-rich, moisturizing and strengthening ingre- dients help nourish and protect locks. SRP: $7, daxhaircare.com Okay Pure Naturals Okay Pure Naturals Black Jamaican Castor Oil Hair Sorbet eliminates frizz and repairs damaged hair while enhancing curl pattern and definition. Its formulation restores moisture, shine and manageability–leaving curls smooth, detangled and luminous without weighing them down. SRP: $13.99, okaypurenaturals.com B's Hair and Beauty Organic Jamaican Liquified Coconut Oil in Family Size from B's Hair and Beauty uses vitamins A, D and E, and no artificial colors, to produce strands that are softer, smoother, silkier and more manageable. The oil moisturizes, tames flyaways and controls frizz. SRP: $17.33, bshairandbeauty.com

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