Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 23 of 67

utkamandarinka/ 22 September 2018 | Off er customers these hair helpers and hot tools to fit both their individual needs and lifestyles. T here are hairstyling aids to meet the preferences of just about every customer demographic within beauty today. For customers who like natural ingredients, there are countless styling aids–and even appliances–packed with oils, botanicals, fruit extracts and more. For eco-conscious customers, there are products and tools that feature recycled and environmentally friendly materials. For those who want aids and appliances driven by science and technology, innovative options abound. The breadth of today's hairstyling offerings is inspired by an amalgam of all of these–science, technology and artistry, while appealing to individual lifestyle choices and personal convictions. "People want their experience to be like shopping at Whole Foods–guilt-free," says Doug Martucci, director of education and creative director for ProRituals. "We are seeing greener chemistry combined with a consumer awareness. There is a lot of attention to more plant-derived sources. It's about problem-solving. Every client has a need. Focus on what their need is and how the products will fix the problem." Beauty retailers must be mindful of helping customers find the hair experience they're looking for, while meeting their unique needs and conforming with their personal preferences. Here, you'll find a host of hot styling aids and appliances to fit just about every customer request. —Manyesha Batist HAIRSTYLING AIDS APPLIANCES

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