Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 17 of 67

Alessandro Viero/IMAXTREE.COM 16 September 2018 | From catwalks to sidewalks, today's makeup trends are changing the face of beauty. Here are the new, fashionable looks to track. By Francesca Moisin C osmetics have a colorful history. As early as 7,000 years ago, red mineral pigments were applied as ritualistic body art. Ancient Egyptians darkened eyes with kohl; in China, members of the dynastic class stained fingernails with a concoction of gelatin, beeswax and egg whites–the precursor to modern polish. From the iconic flapper eyebrows of the 1920s to morale-boosting swipes of lipstick during World War II, it's clear that makeup does more than simply brighten or accentuate facial features. The cosmetics your customers apply to their faces say something about who they are. At this exciting and dynamic time for beauty, we bring you the top makeup trends making a splash on runways and elsewhere–and let the experts weigh in. Matters Gigi Hadid, NYFW, February 2018

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