Beauty Store Business

SEP 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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12 September 2018 | beautystorebusiness.com Focus On . . . Cory Sorensen Twila True Beauty The Twila True Gretchen Christine Collection of polishes is made in the U.S. The 12 vegan lacquers–shown in In the Still-Letto of the Night (bottom) and Hey Bartender (top right)–are chip-resistant, nontoxic and free of camphor, DBP, formaldehyde, formaldehyde resin and toluene. A portion of every purchase helps benefit the True Sioux Hope Foundation. SRP: $12 (each), twilatruebeauty.com Color Club With a focus on inclusive beauty, the Color Club Meet Your Match fall 2018 collection offers a diverse range of nude nail colors. The 18 hues–featuring playful names like Out in the Open and In the Buff (shown)–are made with a biotin-enhanced formula for shine and durability. SRP: $8.50 (each), colorclub.com Dermelect Cosmeceuticals The Dermelect Launchpad Nail Strengthener is a peptide-infused base coat that strengthens and hydrates soft, thin, weak or brittle nails. The fast-drying, antiaging formula provides a light shine for natural nails and a protective base coat underneath nail polish. SRP: $18, dermelect.com Body Toolz The Rose Gold Cuticle Pusher & Cleaner is a dual cuticle pusher that won't scratch the nail. It's available in BT500RG (shown on right), which features a curved end to push back cuticles and a smaller end for lifting debris and ingrown toenails; and in BT501RG (left), which offers a beveled end and a flat end for removing cuticles, nail gel and nail art. SRP: $10.99 (each), bodytoolz.com ORLY The New Neutral Fall 2018 Collection from ORLY provides a modern update to the classic autumn palette. Inspired by fall colors such as muted brick red and dusty olive green, the six vegan shades include Olive You Kelly, Fall Into Me, Cashmere Crisis, Snuggle Up, Mauvelous and Seize the Clay. SRP: $9.50, orlybeauty.com Rubis Tweezers The Nail Scissors Classic are high-quality, stainless steel scissors featuring slightly curved, hand-sharpened blades that trim nails without causing breakage or splitting. They offer an ergonomic handle for superior comfort and control. SRP: $47.82, rubis.ch DL Professional The Nail Art Palette Ring allows nail techs to create beautiful, artistic creations. The lightweight ring has an adjustable band and sits comfortably on a finger. It features five polish wells that are ideal for mixing polishes, gels and glitter–with less waste. It's easy to clean and one size fits most. SRP: $4.59, burmax.com KISS Products The imPRESS one-step gel Press-On Pedicure dresses up toenails in one minute flat and stays put for up to a week. Choose from 16 gorgeous styles and enjoy safe, hassle-free removal. They provide foolproof pedicures without waiting for paint to dry or chipping. SRP: $7.99, impressmanicure.com Qosmedix The Curved Nail Clippers from Qosmedix are available in medium and large sizes and feature high-quality, stainless steel, ergonomic handles and curved blades for easy, clean and even cuts. Use the medium clippers on fingernails and the large clippers on fingernails and toenails. SRP: $15, qosmedix.com

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