Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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96 August 2018 | Made with only pure ingredients, this color cosmetics line strives to safely enhance your customers' clean beauty routines. HAN SKIN CARE COSMETICS 1 2 3 4 5 6 M ade in the U.S., HAN Skin Care Cosmetics (pronounced like "hand" without the "d," which is an acronym for "healthy and natural") strives to offer nothing less than the purest, natural and cruelty-free ingredients. Many skincare brands that claim to be cruelty-free still use carmine, cochineal or carminic acid–variations of a red pigment that requires crushing 70,000 beetles per pound of dye. HAN, on the other hand, is PETA approved and Leaping Bunny certified, and uses plant- and vegetable-based sources such as cherries, pink carrots, beetroots, red quinoa and rose flower to achieve red pigmentation in its products. All of the brand's products are vegan, with the exception of the Lip Gloss and Cheek & Lip Tints, which contain beeswax. Additionally, all HAN products are free of parabens and other toxic chemicals, which are often used as preservatives. Instead, the brand uses a vitamin E and grape seed extract preservative system. Take a look at some of the brand's best-selling products to consider stocking in your store. 1 Chocolate Bronze Eye Shadow For customers looking for healthy, smooth eyeshadow, this 100 percent natural, blendable, buildable and nutrient-dense formula contains antioxidants, superfruits, vitamins and plant pigments. Additionally, HAN's eyeshadows are made with rice powder instead of talc and are infused with tea extracts and argan oil to benefit the skin. Suggested Retail Price: $15 2 Medium Concealer For customers with uneven skin tone, redness and dark circles, HAN's creamy, nourishing concealer (shown in Medium) reduces the signs of fatigue and mimics the look of a good night's sleep using a blend of argan oil, shea butter, green tea and vitamin E. The formula is also lightweight, long-wearing, crease-proof, smudge-proof and buildable for medium to full coverage. SRP: $18 3 Malibu Bronzer Ideal for customers who desire a tanned look, but without the harmful effects of UV rays or the toxic ingredients found in other bronzers, HAN's talc-free natural Bronzer is designed to promote healthy, radiant skin. The formula offers a smooth finish and antioxidants via its all-natural, vegan ingredients, which include rice powder, organic cocoa powder and cocoa butter. SRP: $16 4 Raspberry Chardonnay Lip Gloss Packed with naturally derived vitamin E, additional anti- oxidants and argan and acai oils, HAN's lip glosses hydrate and moisturize pouts while delivering a spectrum of naturally beautiful colors. The formula is designed to benefit skin through an infusion of antiaging superfruit extracts and plant and vegetable pigments. SRP: $15 5 Rose Berry Cheek & Lip Tint For your busy customers looking for a naturally sheer pop of color, the multitasking Cheek & Lip Tints nourish and promote cheek and lip radiance using a combination of shea butter, coconut cream, cupuacu butter, argan oil and acai oil. Compact and portable, the tints also hydrate skin while offering plant-based vibrancy. SRP: $16 6 Coral Candy Pressed Blush Great for customers looking for a two-in-one, vegan blush and eyeshadow, HAN's Pressed Blushes offer rich colors derived from natural sources. The formula is enhanced with plant and vegetable pigments to nourish skin and oil-absorbing rice powder to provide a smooth finish. SRP: $16 ■ Armando Sanchez GET CONNECTED! @hanskincarecosmetics @hanskincarecosmetics @hanskincarecos Product of the Month

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