Beauty Store Business

AUG 2018

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8 August 2018 | Industry News Courtesy of StyleCraft KEN RUSSO AND AUSTIN RUSSO LAUNCH STYLECRAFT After 35 years of success at the Conair Corporation, last serving as executive vice president, beauty industry veteran Ken Russo has launched a new venture. He and his son, Austin Russo, witnessed the fruits of 18 months of labor earlier this year when they cofounded StyleCraft, a new hair tool company that manufactures innovative, high-quality blowdryers and curling/flat/styling irons for both the professional and consumer markets at a fair price. With Ken serving as president and Austin as vice president, StyleCraft is highly focused and gaining momentum as it steadily earns market share. Designed with the stylist in mind, Ken wants professionals to know that with a StyleCraft tool, "they are using a perfect, top-quality product that is going to make their job easier. They also will not overpay for it." Innovation, quality and good value are at the heart of the new StyleCraft brand, the Russos say. The Russos also have a deep appreciation for expression through art. The company's mission is to provide the best scientifically crafted tools to facilitate the art of the stylist. And from day one, StyleCraft has supported the arts education nonprofit Art in Action. Of course, Ken's long history in the industry working with distributors, retailers and salon owners bodes well for the brand's future success. It has secured CFN as its manufacturer rep in the Northeast, Southeast, Midwest and Southwest√źand G.M. & Associates in the West. "This is a professional brand that consumers can use with confidence," Ken says. "We are already working on the next two years, innovating, marketing and bringing new products to the market," Austin adds. You can meet the team behind StyleCraft and explore the product line in person at Cosmoprof North America in Las Vegas July 29-31 at exhibit booth 31047. For more information, visit StyleCra cofounders Austin Russo (L) and Ken Russo (R).

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