Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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88 August 2018 | Skincare Spotlight B eauty supplements are having a moment. Though the concept of outer beauty being affected by what you consume is nothing new, consumer interest in beauty supplements–and their availability–is rapidly increasing. While a number of beauty supplement brands have been around for a while, new launches are plentiful. Take beauty mogul Bobbi Brown, for example, who launched Evolution 18, a supplement brand that touts "gorgeous skin, strong bones and overall glow." Even social media influencers are jumping on the bandwagon. Tati Westbrook, the popular vlogger known as GlamLifeGuru, recently launched bright pink supplements with antiaging properties in her Halo Beauty line. If you've had any doubt about the power of the growing supplements category, the numbers speak for themselves. According to market research firm Goldstein Research, the global supplements market is expected to reach $220 billion by 2023, with the beauty supplements category expected to grow from $3.5 billion (in 2016) to $6.8 billion by 2024. BUT, DO THEY WORK? In 1992, Serge Renaud, a professor at the University of Bordeaux, introduced the "French paradox," which highlights the apparent contradiction between the nutrition of French people and their general health. In the southwest of France, food is fairly rich in fat and wine is readily consumed–yet the overall health of the population is good, the prevalence of heart attacks is lower than in the U.S. and life expectancy is higher than it is in the northeast of France. One proposed explanation for this phenomenon is the high consumption of polyphenols, which have powerful antioxidant properties and are abundant in red wine. What you consume impacts your health. Though this is not exactly news, it does shed some light on the idea of beauty supplements. So what about supplements' impact on skin? A number of scientific studies have shown that various compounds do increase overall skin health. Here are three examples that show promising results with specific antioxidant and collagen supplementation: Study #1: Epigallocatechin Gallate (EGCG) To investigate the effects of oral EGCG, a powerful antioxidant in green tea, a study examined the minimal erythema dose (i.e., how long it takes skin to become red from UV exposure) and UV-induced skin damage on subjects who supplemented a normal diet with EGCG for eight weeks. By the last week of the study, the consumption of EGCG increased the minimal erythema dose significantly– meaning it took a lot more UV radiation to make the subjects' skin turn red. The study concluded that oral EGCG helped protect the skin from UV damage and the correlated signs of skin aging. Study #2: A Mixture of Antioxidants Thirty-nine volunteers with healthy type II skin were divided into three groups and asked to take supplements every day for 12 weeks. The first group received a mixture of lycopene, lutein, beta-Carotene, alpha-Tocopherol and selenium. The second group took the same mixture of antioxidants but without lutein. The third group ingested placebos. The volunteers' skin density and thickness were determined using ultrasound measurements. The study concluded that skin roughness decreased while overall skin health improved from supplementation with antioxidant micronutrients in both groups taking the supplements– while the placebo group did not experience any change in their skin. Beauty from the Inside Out Here's how to select the right beauty supplements to help improve the health of your customers' skin. By Ada S. Polla, with research by Anne Pouillot-Grandgirard Courtesy of Ada S. Polla "Beauty supplements have now become essential to one's daily beauty routine." –Natalie Jones, senior product formulation scientist, Direct Digital SELECTING SUPPLEMENTS FOR YOUR STORE 1. Look for supplements with the following ingredients that have been proven to be healthy for the skin: These are some of the most studied ingredients in the beauty supplements space. 2. Research the brands you already carry to see if they have added beauty supplements to their range. 3. Visit a health food or specialty nutritional store and look at the best-selling beauty supplement brands they carry, which will help you discover reputable brands to stock in your store. • Vitamin C • Lycopene • Lipoic acid • Pycnogenol • Zinc • Vitamin E • Beta-Carotene • Green tea • Selenium • Copper • Fish oil (omega-3 fatty acids)

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