Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Westend61, gettyimages.com 72 August 2018 | beautystorebusiness.com THE SAFETY DEBATE While products marketed to African-American consumers have been infamous for damaging hair, new alternatives aim to challenge the status quo. But, some warn, there remains plenty of room for improvement. By Tracy Morin M ulticultural hair products such as relaxers or dyes have long harbored harsh ingredients, causing damage to strands and posing other potential health hazards. But, thankfully, times are changing to meet consumer demand for more natural alternatives and to meet the needs of women who are now embracing their natural textures. Consequently, customers are reaching for more products in the natural category‚Äďand they're willing to pay more for them. Over the last 20 years, hair products for black women have evolved tremendously‚Äďand with them, consumers' attitudes. "To conform to what society or corporate America thought was appropriate, African-American women in the past wore their hair straight instead of in their natural texture, using more relaxers," explains Kim Etheredge, co-owner of Mixed Chicks in Canoga Park, California. "Now, these women are embracing their texture. They're in a position of strength and power; they have a voice, and they're owning their truths."

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