Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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utkamandarinka/gettyimages.com 66 August 2018 | beautystorebusiness.com C onsumers are searching for natural options to fight frizz, breakage and a slew of other hair troubles. When a client or customer turns to you for advice, you want to be able to recommend just the right remedy for that person. And while the body does have its own innate moisturizer called sebum–that unctuous substance naturally produced by skin–it's not a cure-all. Sometimes scalps need additional help combating dryness caused by moisture-zapping villains such as sun and wind exposure, excessive washing, chlorine and hair-coloring chemicals. Enter hair oils. A dab of the right tincture can tame errant flyaways, nix flakes and quench dehydrated crowns. We studied today's top eight hair oils to learn what makes each most effective, and how to get results that won't leave your customers feeling slimed. NOURISHING OILS for the HAIR and SCALP Discover the best hair oils for every tress type. By Francesca Moisin

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