Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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64 August 2018 | 30 Artnaturals The Top 8 Essential Oils & Bluetooth Diffuser Set offers a complete aromatherapy package. With three continuous-mist time settings, the handsome wood-grain diffuser features Bluetooth technology for playing music, setting an alarm or activating color- changing LED lights. SRP: $49.95, 31 Plant Therapy The 7 & 7 Essential Oils Set contains seven single oils and seven synergy blends for aromatherapy. The single oils are Lavender, Tea Tree, Orange Sweet, Peppermint, Lemon, Cinnamon Cassia and Eucalyptus Globulus; the synergy blends are Germ Fighter, Immune Aid, Tranquil, Invigor Aid, Sensual, Relax and Energy. SRP: $59.95, 32 Honestly pHresh All-natural Pre-Probiotic Deodorant Spray is formulated to work with the body's natural flora to balance the pH levels in skin. Available in three scents (Frangipani & Monoi, Cardamom Rose and Himalayan Cedarwood), the spray offers full deodorant coverage. SRP: $14.99, 30 33 RMS Beauty RMS Beauty's highly emollient Lip Shine contains nutrient-rich buriti oil, natural fatty acids and vitamins A and C. Available in eight shades, it works alone as a nonsticky lip gloss, on top of another lip color for added sheen or on cheeks as a light blush. SRP: $25 (each), 34 Inika Organic Made with 100 percent plant-derived and natural ingredients, Inika Long Lash Vegan Mascara for sensitive eyes features a silky smooth, clump-free and buildable formula. The voluminous brush head boosts length, volume and lash span. SRP: $33, 35 Juice Beauty For creamy, smooth full coverage with a satin finish, Phyto-Pigments Satin Lip Cream (shown in Blush, a soft nude pink) features an age-defying serum that revives lips and reduces the appearance of fine lines. Made with a plant blend of rose, moringa and eclipta daisy. SRP: $24, 36 Fitglow Beauty Housed in a silver vegan makeup bag, the Lip Serum Trio is for your customers who can't decide on one shade. These plant-based gloss serums plump lips and diminish fine lines using a formula of plant sterols, beet extract, vegan collagen and antioxidants. SRP: $119, 37 Jane Iredale Water-resistant Mystikol Powdered Eyeliner (shown in Onyx) lets your customers create the perfect cat eye or smoky eye–without fading, creasing or budging. The cap also has a built-in, removable brush. SRP: $24, 38 Hynt Beauty Velvety-smooth Encore Fine Pressed Powder offers sheer, lightweight and buildable coverage. Vegan and cruelty-free, this breathable, nongreasy formula is made from finely milled powder, purifying kaolin to help boost cellular renewal and jojoba oil to moisturize. SRP: $45, 39 Antonym Cosmetics For a youthful glow, point your customers to Certified Organic Baked Blush in Rose. A cream blush baked in a terracotta pan with swirls of color, the result is an ultra smooth, lightweight and finely textured powder that's flattering on all skin types. SRP: $36, 40 Vapour Organic Beauty Elixir Lip Gloss (shown in Beguile) is chockfull of antioxidants from goji berries, green tea and acai berries–and never leaves lips feeling sticky or tacky. For shiny, versatile and luminous color, this plumping gloss is all natural, nontoxic and cruelty-free. SRP: $25, ■ 34 35 37 36 38 39 40 33 From hot hues to vegan picks, these natural makeup offerings deliver luxurious formulations with a high color payoff. COSMETICS 32 31

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