Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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62 August 2018 | beautystorebusiness.com 20 Zerran Made with natural soy proteins, Zerran Styling Gel helps strengthen and condition hair while boosting volume. The flake-free formula provides styling control and can be used for braiding, as a setting gel and for achieving curl definition. SRP: $15, zerran.com 21 Doo Gro Doo Gro Infusion Styling Oil with Abyssinian Oil for Straight & Wavy Hair tames frizz while softening hair. The nongreasy, lightweight product combines Abyssinian oil, rosemary leaf extract and vitamins to help repair, detangle and condition locks. SRP: $7.99, doogro.com 22 Soma Hair Technology To help protect and detoxify color-treated hair, sulfate-free Clarifying Shampoo is formulated to boost hair health. The pH range is between 4.5 to 5.5 to keep the hair cuticle closed, locking in color. SRP: $20, somahaircare.com 23 Herbaderm Natural Products The Nature Nut line of haircare products nourishes and revitalizes strands. Packed with antioxidants, its formulas blend shea butter with oils from argan, coconut, macadamia and Brazil nuts to fortify hair fibers. SRP: $14.99 to $21.99 (each), kamilotract.com 24 Westlab Dead Sea Bathing Salt is naturally rich in magnesium, calcium and potassium, which help soften and soothe dry, itchy skin. Suitable for skin prone to eczema, acne and psoriasis, the relaxing bath salt helps support natural healing. SRP: $5.29, westlab.us 25 Ugly by Nature Named for its products' signature gray color, Ugly by Nature offers nonfoaming toothpastes that are dye-free, cruelty-free and vegan. The raw, whipped Wacky Watermelon flavor tastes like sweet watermelon with a hint of mint. SRP: $8.99, uglybynature.com 26 Lafe's Natural BodyCare Lafe's 24-Hour Protection Active Deodorant is made with natural and organic ingredients to fight odor-causing bacteria without chemicals, propylene glycol, aluminum or GMOs. Lafe's 1% Project donates 1 percent of the profit from every sale to charities dedicated to breast cancer prevention and environmental awareness. SRP: $7.99, lafes.com 27 Poo-Pourri Poo-Pourri Before-You-Go Toilet Spray keeps bathrooms smelling fresh. The popular Original Citrus scent combines natural essential oils from lemon, bergamot and lemongrass. SRP: $9.95, poopourri.com 28 DeLore DeLore for Nails Organic Nail Hardener and Dryer is a nail conditioner made with natural and organic oils. The formula helps protect nails from splitting, breaking and peeling, and can also be applied as a topcoat over nail polish. SRP: $6.99, aiibeauty.com 29 SweatWellth All-natural Bamboo Charcoal Deodorant is formulated to help rid armpits of bacteria and toxins while neutralizing odor and hydrating skin. The anti-inflammatory formula helps to seal in moisture, while the time-release formula provides long-lasting freshness. SRP: $16, sweatwellth.com 22 26 28 The wellness category is rapidly expanding. Stock these natural must-haves for your customers seeking self-care. PERSONAL CARE 2 T fo h 2 T P c $ 20 21 23 25 27 29 24

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