Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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52 August 2018 | pack and ship. "The UPS guy would text one of us to say he was downstairs and we would all stop what we were doing and bring the web orders down the stairs to him," Jackson recalls. Credo opened its flagship store in June 2015; a second location would follow, in New York's SoHo, in May 2016. Following bicoastal success, another six locations opened rapidly in less than one year, between February 2017 and January 2018. But as the company grew, tragedy reared its head. Batra was diagnosed with an aggressive illness just after the second location opened. "What made me so excited about Credo was of course Shashi's innovative concept and the fact we could do this together. But before his passing, I did not understand how personal this journey would become," Jackson says. "We had a lot of challenges: We were a small team and had a lot of stores in play at the same time. Between the lease negotiations, the buildouts and just the demands on our team to travel and physi- cally open the stores, it was a tremendous amount of work. We obviously wanted Shashi to focus on treatment, but we also could feel his pain at not being there with us as we opened stores." Unfortunately, Batra passed away after the opening of Credo's fourth location in Brooklyn, New York. Stores inspired by his vision followed in Chicago; Boston; La Jolla, California; and Plano, Texas. "I miss his humor, guidance and friendship very much," Jackson says. "Our name is reflective of "Credo continues to push the industry in a better direction by working with our brand partners to create a roadmap for the future around sustainability and manufacturing– and we've only just begun!" THE DIRTY LIST > Animal byproducts > BHA (butylated hydroxyanisole) > BHT (butylated hydroxytoluene) > Chemical sunscreens > EDTA > Ethanolamines > Ethoxylated ingredients > Formaldehyde > Hydroquinone > Methyl cellosolve or 2-methoxyethanol > Methylchloroisothiazolinone and methylisothiazolinone > Nanoparticles > Parabens > Petrolatum and paraffin > Phthalates > Resorcinol > Toluene > Triclosan and triclocarban Credo's Dirty List includes all the chemicals you won't find in their offerings. Here they are from A to Z: SEAMLESS TEETH - Avoid Split Ends PRODUCED FROM CELLULOSE - Biodegradable STATIC FREE - Avoid Bad Hair Days 12 pcs each of 4 SKUs | 48 pcs 1-pc Display Size: 15" x 9" x 16" Distributor Pricing available | Retail Value: $ 384 Store Cost: $ 156

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