Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | August 2018 49 Annie Jackson, cofounder and COO of Credo Beauty, discusses the growing demand for clean products–and leading the charge to move the entire industry towards healthier and better ingredients. By Tracy Morin nnie Jackson, cofounder and chief operating officer of San Francisco-based Credo Beauty, slipped into the world of beauty quite by accident: As a 19-year-old seeking a job to save for college tuition, she landed a position at Estée Lauder. From there, she moved on to a then-unknown concept called Sephora and eventually launched Credo in 2015, now a clean beauty powerhouse that has surged to eight coast-to-coast locations in just three years. Despite all her time working in beauty, it was running a retail operation that made a lasting mark on this eternal entrepreneurial thinker. "Strangely, what most prepared me for Credo was when I took a short departure from beauty for a few years and owned my own retail store," Jackson recalls. "I thought I had worked hard in the past–how wrong I was!" Building on her myriad experiences in and out of the beauty industry, today Jackson contemplates what's next for her burgeoning company and asserts that clean beauty is a true movement–not a fad. of The CREDO CLEAN BEAUTY

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