Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 August 2018 | beautystorebusiness.com On the Cover Annie Jackson, COO and cofounder of Credo Beauty. Photography by Ashley Bats. FEATURES 20 Retail Rescue Lure customers back to your brick and mortar with these outside-the-box strategies that truly resonate with today's consumers. 26 The Vegan Beauty Movement What started out decades ago as a small cry has become a movement. Here's what you need to know to capture the growing number of vegan, beauty-loving consumers. 48 The Credo of Clean Beauty Annie Jackson, cofounder and COO of Credo Beauty, discusses the growing demand for clean products–and leading the charge to move the entire industry towards healthier and better ingredients. 66 Nourishing Oils for the Hair and Scalp Discover the best hair oils for every tress type. 72 The Safety Debate While products marketed to African-American consumers have been infamous for damaging hair, new alternatives aim to challenge the status quo. But, some warn, there remains plenty of room for improvement. MERCHANDISE 16 Focus On: Products for Kids & Tweens Delight youngsters–and their parents too–with these child-friendly options. IN THIS ISSUE 6 Editor's Note 8 Industry News 86 New Products 92 Calendar 95 Ad Index CONTENTS August 2018 Vol. 24 No. 8 Beauty Store Business (ISSN 1098-0660), Volume 24, No. 8, August 2018 is published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription rates are: $24.00 in the U.S., $45.00 in Canada, and $55.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offices. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159. 34 @BSBmag @bsbmag @beautystorebusiness 34 What's on Display? From testers to wall units featuring dozens of SKUs, today's retail displays are more critical than ever for enhancing the customer experience. 56 40 Natural Beauty Products Boost sales and please health-conscious consumers with personal care products made from natural ingredients that deliver results. DEPARTMENTS 78 Editors' Picks: Skin Saviors Dry skin has met its match with these nourishing, aromatic body lotions. 82 Executive Q&A: Jeff Shardell A former Google executive simplified his life and founded Humble Brands, which off ers healthy deodorants with organic ingredients and more. 88 Skincare Spotlight: Beauty from the Inside Out Here's how to select the right beauty supplements to improve the health of your customers' skin. 96 Product of the Month: HAN Skin Care Cosmetics Made with only pure ingredients, this color cosmetics line strives to safely enhance your customers' clean beauty routines. 56 66

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