Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 27 of 99

Amana Images Inc/ 26 August 2018 | What started out decades ago as a small cry has become a movement. Here's what you need to know to capture the growing number of vegan, beauty-loving consumers. By Manyesha Batist M ore and more beauty consumers are seeking products that do not use animal derivatives or animal testing. Twenty years ago, these conscious consumers didn't have much to choose from. Today, you can give them vegan beauty options aplenty. The category now encompasses a multitude of brands offering beauty that is organic, eco-friendly, cruelty-free and more. The growth no doubt has been spurred by widespread awareness and commitment to healthier, more conscious lifestyles. But, as the movement has grown, so too has the variety of views on what constitutes vegan beauty. The one consensus within the group, however, is that the category will continue to soar. "I am confident in saying that vegan beauty isn't just a fad, but rather a market that is here to stay," says Jim Markham, beauty industry icon and the founder of three vegan lines of professional beauty products–most recently ColorProof Color Care Authority, and before that ABBA Pure Performance Hair Care and Pureology. He adds, "With the rise of social media and the internet, information is so readily available that consumers can make more informed purchasing decisions than ever before possible, which I believe will continue to fuel this already growing market."

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