Beauty Store Business

AUG 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Talaj/gettyimages.com 20 August 2018 | beautystorebusiness.com Lure customers back to your brick and mortar with these outside-the-box strategies that truly resonate with today's consumers. By Tracy Morin I n the age of online ordering, retailers have had to become more creative than ever to attract customers into traditional brick-and-mortar stores. With hundreds of storefronts closing from familiar brand names this year–enough to earn media reports of a "retail apocalypse"–corporate giants and independents alike are struggling to stimulate in-store visits. "The recent technological explosion has blindsided retailers," admits Barbara J. Crowhurst, CEO of Retail Makeover, a retail consulting firm. "Big companies have so many resources to fight back; but independents, not so much. What can be done?" As it turns out, plenty. Mastering this new landscape simply requires a bit of creativity and, perhaps, some slight pivoting to cater to what today's consumers want (and, increasingly, expect) from their shopping experiences. Here, business experts share some key ways to win customers back–and keep them coming back. RETAIL RESCUE

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