Beauty Store Business

AUG 2018

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Industry News 12 August 2018 | According to the new "2017 Professional Salon & Pro Beauty Appliance & Shears Study" from data research company Professional Consultants & Resources, manufacturer sales for the professional salon industry's appliance category were up 2.9 percent in 2017. In particular, sales to the mega-salon-store and salon-store market grew 23.5 percent. The study includes sales of professional hair dryers, curling/flat/styling irons, trimmers, clippers and shavers to professional salons and stylists, Sally Beauty and gray market outlets. "Salon appliances continued their 'hot' streak as a leading growth category in the professional beauty industry for the ninth straight year," said Cyrus Bulsara, president of Professional Consultants & Resources. "As a result, major professional, softgoods salon companies have entered the hardgoods category, now identified as a high-margin, high- profit salon market segment. A major struggle for industry domination and leadership at the top continued during 2017, with Conair leading pro market sales by dollar volume for the fourth straight year. Significant erosion occurred with some major brands, as new entries increased their market shares and captive store brands diminished in share." MANUFACTURER SALES OF SALON & PRO BEAUTY APPLIANCES UP 2.9% IN 2017, REPORT FINDS The top 10 professional salon appliance companies by dollar volume are as follows: 1. Conair (includes BaByliss, Forfex, Italia Brava, BeLissPRO, Jilbere, Rusk, One N' Only/Argan, Mira Curl and Volare) 2. Helen of Troy (includes Belson, NextGen, Gold N' Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali and TIGI) 3. Andis 4. Farouk Systems (CHI, BioSilk, Esquire and Dura) 5. Wahl (Sterling) 6. John Paul Mitchell Systems (JPMS Pro Tools) 7. Oster (a division of Newell-Rubbermaid/Jarden) 8. Sally Beauty Brands (ION, Power IQ, GVP and Tool Science) 9. GHD 10. Remington Looking at styling appliances only (no clippers/trimmers), the report places Turbo Power, FHI Heat and InStyler in the top 10 list. Select findings from the report: ■ Professional channel curling and flat iron sales grew at 2.9 percent; blowdryers grew 2.5 percent and clippers/ trimmers at 5.5 percent. ■ Growth of chair and suite rental salons contributed to the importance of Beauty Systems Group/CosmoProf, SalonCentric and other full-service distributor stores. Rental suites are the fastest-growing industry segment utilizing upscale hardgoods. ■ Continuing gray market diversion accounted for nearly 25.9 percent of all appliance sales with "exclusive" salon lines now available at QVC, HSN, Sephora, Target, Bloomingdale's, Nordstrom and other mass and department store retailers. ■ New premium and deluxe product features resulted in higher prices and offset sales of lower-priced store brands. ■ Farouk (CHI/BioSilk brand), ranked fourth in overall pro distribution and third in styling appliances, gained share. For more information, visit Shampoos - Aloe Vera | Cherry Blossom | Tropical Breeze | Honey Almond Conditioners - Aloe Vera | Honey Almond | Balsam Keratin Enriched Shampoo Concentrates - Now with Pro B Vitamin and essential oils. Each gallon makes up to 8 for incredible savings. Moisturizing and Nourishing Conditioners - Contain Collagen, Keratin, Aloe Vera and essential vitamins for healthy hair and luxurious results. Sales/Private Label/Cosmoprof Appointments call Geoff Geils at 800-928-7665 ext. 110 Made in the USA Divina's Back Bar superstars have been reimagined and reformulated with high quality ingredients delivering superior results and unparalleled value. NEW NEW

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