Beauty Store Business

FEB 2015

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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76 February 2015 | their doing as ours. They too are focused on our main goals, which are outstand- ing customer service and being on the cutting edge of innovation. At the risk of sounding corny, we genuinely love our employees and appreciate them! A new generation of leadership is also in place at Olivia Garden Europe with the dynamic management of Kai Ziekursch, a 31-year-old business exec- utive from Germany who has a Bachelor of Science in industrial engineering from the University of Applied Sciences Wedel in Germany and a Master of Science in Internet computing and elec- tronic commerce from the University of Hong Kong. Kai joined Olivia Garden Europe as CEO three and a half years ago, teaming up with our long-term employees in our Belgian office. On both continents we have set in place the logistics and human resources to continue our global brand expansion with a team of young, enthusiastic, intelligent and well-trained second- generation leaders, which makes our company unique in the beauty industry. Please tell us about your new U.S. headquarters. Maza: Our new U.S. headquarters is a real dream come true! We were lucky to find a brand-new building completely empty on the inside, exactly the size and location that we needed. We built out the entire inside of our building exactly to our specifications and liking. The space that we have created has a European contemporary design, where each office is flooded with natural light. From the natural wood-tile floor to the 10-foot-tall glass offices, we created a beautiful, pleasant, efficient, creativity- inducing workspace. It is truly one of a kind and a pleasure to work in every day! How does your company give back? Pierre Rennette: Over the years we have made donations to various organizations whether it be products or monetary contributions. Every year we raise money for breast-cancer aware- ness, a cause that is very dear to many of us in the beauty industry. We have also donated products to various orga- nizations, ranging from the U.S. Army to local women's shelters. How do you reach your customers through multiple channels? Maza: We love our products and our brand. Simply put, we want to introduce it and share it with as many people as possible around the world. We utilize communication in all of its forms— which are always evolving with today's technologies—to get our message to stylists and consumers. This includes social media, our website, phone appli- cations and sponsorship of high-profile events, among many other methods. We are very careful that our brand identity is consistent across all platforms. What will we see next from your company? Jean Rennette: In 2014, we under- took a face-lift of our corporate booths around the world. In 2015, Olivia Garden will once again be attending all major trade shows worldwide with a presence that is indicative of our brand image and market position. We plan to continue to grow our cat- egories and our brand value. Making sure that our products are available to stylists and consumers in every country in the world is one of our long-term goals. Also, staying on the cutting edge of technology and innovation is another important goal for us. Anyone interested in learning more about Olivia Garden can contact Anne Maza, 800.922.2301 or 925.431.3636, ext. 15, ■ Tracy Morin is a freelance writer and editor based in Oxford, MS. Continued from page 64

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