Beauty Store Business

AUG 2014

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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Page 69 of 135

68 August 2014 | Web analytics can drive sales. Learn how to employ them to boost your bottom line. by Phillip M. Perry SMART, SEXY AND GREAT SALES PRODUCERS: THAT'S HOW retailers like to think about their websites. But how realistic is that view? Consider your own website. Is it pulling its load by attracting enough visitors and turning them into profitable customers? The answer is more complex than "yes" or "no." Internet success lies along a continuum: Retailers need to continually assess the performance of their websites, then take steps to improve their profitability. That means redesigning pages, rewriting headlines and modifying sales pitches in response to current visitor activity. Pulling Its Load? I s Y o u r W e b s i t e P u l l i n g i t s L o a d ? . i n d d 6 8 Is Your Website Pulling its Load?.indd 68 6 / 2 6 / 1 4 4 : 4 6 P M 6/26/14 4:46 PM

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