68 August 2014
Web analytics can
drive sales. Learn how
to employ them to
boost your bottom line.
by Phillip M. Perry
SMART, SEXY AND GREAT SALES PRODUCERS: THAT'S HOW
retailers like to think about their websites. But how realistic is that
view? Consider your own website. Is it pulling its load by attracting
enough visitors and turning them into profitable customers? The
answer is more complex than "yes" or "no." Internet success lies along
a continuum: Retailers need to continually assess the performance
of their websites, then take steps to improve their profitability. That
means redesigning pages, rewriting headlines and modifying sales
pitches in response to current visitor activity.
Pulling Its Load?
I s Y o u r W e b s i t e P u l l i n g i t s L o a d ? . i n d d 6 8 Is Your Website Pulling its Load?.indd 68 6 / 2 6 / 1 4 4 : 4 6 P M 6/26/14 4:46 PM