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68 April 2014 | beautystorebusiness.com Travis Knutson Social Media 1 year with Andis BSB: What did you think when you heard that Andis wanted to feature you in a marketing campaign? I was flattered and a little nervous. My father's a photographer so I have a little modeling in my back- ground. As part of the marketing team, I had an idea of where these photos were going to end up so that made me a little nervous. Can you describe your makeover experience? I'm not too comfortable around cam- eras so it took a little bit to ease my nerves. In the end, I liked my look. It was fresh. My wife liked it too. I liked looking at the before and after photos. It's really surprising to see how a new 'do can completely change the way you look. Before the makeover, what was your personal experience with using clippers and trimmers? I've gone to the same barber for years. He's used clippers to clean me up in the past, but I've never really dug too deep into clippers or trimmers until I started working at Andis. I'm inspired to be a little more adventurous with my facial hair now. BEFORE AFTER Liz Barrett is an Oxford, MS-based freelance writer and editor. Anel Echeverria Set Up Operator 3 years with Andis BSB: How was your makeover experience? Being a model for a day and getting catered to was a surreal experience. What do you remember most from the experience? My favorite part was feeling special with all the attention. Everyone on set was very nice and put me at ease. I had a great time, and I appreciate the opportunity. Before the makeover, what was your personal experience with using clippers and trimmers? I've been using Andis clippers and trimmers for the past three years for my grooming routine. How does the look that the team created for you match your personality and lifestyle? The fade and side part are different from my usual style, but I loved it and received many compliments. ■ BEFORE AFTER • CLEANS: ONE Cleanser gently removes eye and face makeup, dirt and perspiration without stripping moisture from skin. • PROTECTS: ONE Cleanser creates a moisture shield barrier against dehydration • HYDRATES: ONE Cleanser puts moisture into skin • MULTI-TASKS: ONE Cleanser is for the whole family. Soothing makeup remover, luxurious shave lotion and sulfate/suds free moisturizing cleanser for everyone. $35 Retail the universal skin cleanser 888 761-2256 • truepromisebeauty.com firstname.lastname@example.org Represented by: www.jwhite-assoc.com B e h i n d t h e S c e n e s A n d i s A m e r i c a n L e g a c y C o l l e c t i o n . i n d d 6 8 Behind the Scenes Andis American Legacy Collection.indd 68 3 / 6 / 1 4 1 1 : 5 0 A M 3/6/14 11:50 AM