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60 September 2014 | beautystorebusiness.com News COSMOPROF NORTH AMERICA 2014 IS A HUGE SUCCESS Cosmoprof North America, held July 13-15 at the Mandalay Bay Convention Center in Las Vegas, saw the largest number of exhibitors—946 companies—ever. The annual trade show was created in 2002. Also, this year the total number of international exhibiting companies and countries represented at Cosmoprof North America was higher than ever. There were 354 international exhibitors representing a total of 40 countries—a 7% increase. In all, the trade show drew close to 27,000 attendees—a 4% increase from 2013—and saw the most international number of attendees ever. "Cosmoprof North America marks a new success and shows another encouraging sign of the growth of the U.S. market," says Duccio Campagnoli, president of the BolognaFiere Group and SoGeCos. "Cosmoprof North America asserts itself as the leading beauty event in the North American market thanks to the effective partnership that we have cultivated with the Professional Beauty Association—the authority for the professional-beauty world in the United States." The show is organized by North American Beauty Events, a joint venture between the BolognaFiere Group—the Italian-based organizer of international trade shows such as Cosmoprof Worldwide Bologna—and the PBA. This year's event also featured a sold-out show fl oor (217,195 square feet). In addition to the record international attendance, the 2014 show delivered a strong international presence with 10 country pavilions and a contingency of foreign buyers from 25 countries. Sephora, Nordstrom and ULTA Beauty, among many other notable beauty retailers, attended the show. Discover Beauty, an exclusive initiative of Cosmoprof North America, assists emerging brands in fi nding the appropriate retail market while highlighting new trends. The brands housed in this curated section enjoyed one-on-one meetings with prominent retailers such as Amazon, Beauty Bar, Beauty Habit, C.O. Bigelow, DermStore, HauteLook, HSN, Nordstrom Rack, The Beauty Box, Urban Outfi tters, Walgreens/The Look Boutique and others. The 2014 Discover Beauty Award winner was Karora Cosmetics from Ireland. Cosmoprof North America also brought back SPOTLIGHTS for a second year as part of its Discover Beauty program. This exhibit space offered smaller companies that excel in creativity the opportunity to showcase their products inside a clean, high-end environment. This year the show brought back the successful sampling concept BOUTIQUE as well. This sampling bar allowed attendees to select deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. Once at the sampling bar, attendees could handpick seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that benefi ted the City of Hope, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. The program raised more than $13,300. Brands included Johnny B. Hair Care, Obliphica Professional and SKIN&CO Roma. Cosmoprof North America hosted a live TV Open-See once again too. Key merchants from QVC, HSN and Shop HQ along with their teams hosted a live open-see to meet with exhibiting companies. The presentations were open to all preregistered exhibitors. Beauty executives from these shopping networks looked for innovative and authentic product concepts with the ability to connect with their millions of viewers. Educational seminars moderated by Beauty Store Business, WWD, GCI magazine and top trade associations were well received. For the fi rst time ever CPNA show organizers brought in fi ve online beauty experts who participated in the Beaut-E Zone and a lively Q&A educational event moderated by BSB executive editor Marc Birenbaum. The show also unveiled its fi rst-ever Interactive Experi- ence Area. It featured Pearlfi sher Futures, a leading design consultancy agency with offi ces in New York City and London, and a digital playground hosted by The New Agency—which included the Digital Discovery Tool Booth with three pods showcasing technology from Bamboo, SpringBox and Strike Social. The 25 th North American Hairstyling Awards proved to be the pinnacle event of PBA Beauty Week 2014. Renowned entertainment journalists Bill and Giuliana Rancic hosted the awards ceremony. This year's Hairstylist of the Year Award went to Alain Pereque of Saco Salon Drummond in Montreal, Quebec, Canada. More than 1,000 attendees welcomed Mark Cuban as the keynote speaker at the PBA Annual Business Forum. As a famed businessperson, TV personality and the owner of the Dallas Mavericks, Cuban spoke about being an entrepreneur and his investments in the beauty market. A Q&A that included BSB publisher Deborah Carver as one of three moderators followed his address. Cosmoprof North America 2015 will take place July 12-14. PBA Beauty Week 2015 will take place July 11-14. Images include those courtesy of Cosmoprof North America