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60 November 2014 | beautystorebusiness.com 7 2014 NYX Cosmetics FACE Awards 1 NYX Cosmetics hosted its third annual Fine Artistry of Cosmetic Elites Awards Aug. 22 at Club NOKIA in Los Angeles. Here are the Top 6 fi nalists who competed. More than 2,000 online beauty gurus entered the awards, and more than 300,000 votes were cast during this year's competition with estimated impressions going beyond the 120-million mark set last year. Adelaine Morin (pictured far left), a 16-year-old Canadian who is the face and voice behind YouTube channel C0OK1EMONSTER, took this year's title of YouTube Beauty Vlogger of The Year. 2 NYX Cosmetics encouraged attendees there to tweet about their favorite NYX product for a gift. 3 A fan in attendance (left) takes a picture on her smartphone with 2012 FACE Awards winner Charis Lincoln (CharismaStar). 4 Partners with NYX at the event included Lulus.com, Target, ghd, Sexy Hair, Audio Network, Keurig, Kitsch, Maker Studios, Proactiv, Sole Society, The Beauty Blender, The Platform, Urbanears and VitaCoco. 5 The lead host of the awards was Catt Sadler of E!. 6 Marc Birenbaum of Beauty Store Business (left) hits the red carpet with NYX Cosmetics CEO Scott Friedman. 7 Morin (left) with fi nalist Ashley Marie try out some NYX Cosmetics products. Morin won $25,000, consultations with professional makeup artists, a year's supply of NYX Cosmetics and the promise of a budding professional career in makeup artistry and as a beauty infl uencer. 8 Attendees were entertained by the amazing Academy of Villains dance troupe. 9 Finalists Erin Timony (left) and Kennedy Knight smile for the camera—with NYX Cosmetics products! 10 The judges were (from left) Beau Nelson, who has a star-studded clientele roster, including Nicole Richie, Jessica Alba and Blake Lively; beauty director of Teen Vogue Elaine Welteroth; Target beauty concierge advisor Kaisha Vega; and YouTube sensation and ipsy stylist Promise Phan. 11 YouTube sensations P'Trique (left) and Amy Pham from The Platform co-hosted the event alongside Sadler. 12 In attendance from Target were (from left) Katie Schultz, Kelly Croatt and Tina Sederberg. 13 Attendees at the event were treated to NYX Cosmetics makeup sessions. 14 Thousands of selfi es were shot at the event! 15 Attendees could also get their hair done courtesy of ghd. 16 Morin (center) is pictured after she won with NYX Cosmetics vice president of marketing Amy Snyder Hackbart and Friedman of NYX Cosmetics. ■ 1 2 8 9 14 15 All images courtesy of Getty Images/NYX Cosmetics 3 4 6 10 11 12 13 16 5 Photo Essay