Beauty Store Business

FEB 2015

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34 February 2015 | Focus On . . . Sunless Tanning Products Today's tanners offer customers an easy radiance boost without the sun damage. by Ann H. Carlson 1 The Endurance Color Boosting Skin Perfector from the Dancing with the Stars collection by Norvell is a multipurpose body balm. The cream moisturizes, brightens and firms skin while providing immediate skin illumination that builds gradually to a bronze. The balm also evens skin tone and extends self-tanning color results. Suggested retail price: $29.95 888.829.2831, 2 Designed to provide at-home touch-ups to the profes- sionally applied custom airbrush tan from Fantasy Tan, the Rebuild personal bronzing mist can also be used to achieve a full-body tan at home. Safe for all skin tones, the water-based solution can be sprayed at any angle and offers realistic color that lasts from seven to 10 days. SRP: $35 3 Designed for immediate results, the 5 Minute Mousse from Fake Bake features a color lockdown formula that prevents color transfer to clothes. Users simply apply the mousse for a natural, ready-to-wear tan. SRP: $29 888.244.4826, 4 The Pura Sunless Tan Extender Moisturizer helps users achieve and extend a sunless tan. Made with a Tahitian blend and featuring a Mango Sunshine fragrance, the formula hydrates skin with a combination of aloe vera, shea butter, olive and sunflower seed oils to soften skin and improve tone and texture. SRP: $25 800.554.8268, 5 The Playboy GLITZ Celebrity Sunless: Continuous Action Sunless Spray with Bronzers from Performance Brands provides an instant golden glow that develops into a deeper tan within two to four hours and lasts up to seven days. The sweat-resistant formula offers even coverage, dries quickly, darkens with repeated applications and continuously sprays at any angle. SRP: $33 800.851.4206, ■ Ann H. Carlson is a Los Angeles-based writer and editor. iStock/Gettyimages Plus 2 3 1 4 5

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