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10 August 2014 | beautystorebusiness.com See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts Beauty Store Business (ISSN 1098-0660), August 2014. Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Periodicals postage paid at Van Nuys, CA, and at additional mailing offices. One-year subscription: U.S. $24; Canada & Mexico $48; other international $72. Canadian Agreement #40039474. Return undeliverable Canadian address to PO Box 201, Richmond Hill ON L4B 4R5, Canada. POSTMASTER: Send ADDRESS CHANGES to Beauty Store Business, Attn: Subscriptions, PO Box 1072, Skokie, IL 60076-8072. CONTENTS August 2014 Vol. 20 No. 8 On The Cover Alli Webb, Michael Landau (left), John Heffner, Drybar. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block. 30 Salon Fashion & Finds Chic salon apparel and essential sundries await modern beauty pros. By Katie OÕReilly 40 Get The Look That natural makeup look is only a few easy steps away. By Shelley Moench-Kelly 42 Zelo Professional Capitalize with at-home keratin products for retail. By Tracy Morin B E A U T Y 14 A Sneak Peek at CPNA Products Check out these fi ve products there! By Shelley Moench-Kelly 16 Hair Accessories, Jewels & More Goodbye dull, boring hair clips. Hello to sparkle, color and pizzazz to dress your locks in high fashion. By Shelley Moench-Kelly 28 Upmarket Offerings Beauty oils target the hair, hands, body and more. By Manyesha Batist 28 I N T H I S I S S U E 12 Editor's Note 110 Beauty Culture 112 Products 116 News 122 Photo Essay 126 Calendar 130 Ad Index 132 The Last Page 48 Focus On ... Nail Art Here are four nail-art fi nds. By Ann H. Carlson S T O R E 50 FragranceNet.com The Sweet Smell of Success How it thrives—and why you need to offer fragrances. By Liz Barrett 56 Poshly: Where Beauty Meets Data Co-founder and CEO Doreen Bloch talks about her amazing beauty-data company. By Liz Barrett 62 Google SEO What's Working Now for Beauty Retailers Learn how to make your online presence known—and followed. By Joe Dysart 68 Is Your Website Pulling Its Load? Find out how Web analytics can work for you. By Phillip M. Perry 40 B U S I N E S S 74 Inside the Drybar Phenomenon Read our Q&A with Alli Webb, Michael Landau and John Heffner. By Tracy Morin 84 How the Right Store Image Boosts Sales Make sure you convey the best message. By Phillip M. Perry 90 Turn Negative Workers Positive Use these expert tips to transform them. By Phillip M. Perry 96 Skincare Spotlight I Ada S. Polla reports on the WWD Beauty CEO Summit. 100 Beauty & The Law Jean Warshaw provides updates on triclosan and microbeads. 106 Skincare Spotlight II Ada S. Polla explains what you need to know about facial oils. T O C B S B 0 8 1 4 . i n d d 1 0 TOC BSB 0814.indd 10 6 / 2 6 / 1 4 2 : 5 9 P M 6/26/14 2:59 PM