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76 May 2015 | beautystorebusiness.com News BEAUTY BUS FOUNDATION LAUNCHES BEAUTY DRIVE Beauty Bus Foundation's 2015 Lifetime Achievement Award will be pre- sented to Beauty Collection's Shawn Tavakoli. In his continued support of Beauty Bus programs, Tavakoli has a goal of raising $100,000 in donations to support the Beauty Bus mission. The Beauty Bus provides in-home beauty and grooming services free of charge to patients whose illness or condition prevents them from accessing a salon or spa—and their caregivers. The program also runs pop-up salons where patients and caregivers receive a variety of complimentary beauty and grooming services in a setting that promotes support and serenity. Additionally, the program gives complimentary Bags of Beauty filled with pampering products to remind patients and caregivers that they deserve to look and feel beautiful. The Beauty Bus Drive fund-raiser will take place Sunday, June 14. The Beauty Drive offers a family-friendly afternoon at the Skirball Cultural Center in Los Angeles. Complimentary beauty stations of hair, nails, makeup, brows, a Kid's Corner, an opportunity drawing and a fabulous silent auction will be available for all attendees. This year a special men's lounge for MAN-i-cures will be offered. The Lifetime Achievement Award will be presented at the event. Tickets may be purchased online at the foundation's website. NEW STUDY SAYS BETTER ECONOMY LED TO GROWTH FOR THE SALON INDUSTRY Total revenues for all salon-industry services—hair, skin and nails—plus salon retail grew at a respectable 3.1%, according to the new 2014 Professional Salon Industry Haircare Study from Professional Consultants & Resources, a leading salon-industry strategic-consulting and data-source company. The total U.S. salon haircare market segment (services and retail) registered $67.02 billion, representing growth of 3.2%. Salon haircare product sales grew at 2.8%. There are nearly 303,000 salons and barbershops in the United States. Haircoloring services are up nearly 4%. Keratin-straightening services grew at about 3.5%. Cutting and styling services grew at 2.5%. "The state of our salon industry is now in a growth mode and evolving," says Cyrus Bulsara, president of Professional Consultants & Resources. "Major macroeconomic issues affecting the salon industry such as lower dis- posable incomes, unemployment, government regulations slowing expansion and wage/job uncertainty are abating. Product sales of shampoos, condition- ers, hair sprays, hairstyling products and specialty [haircare] products are up but still impacted by the dynamic shift toward chair and suite rentals, which do not retail effectively. Consequently, product sales at mega salon stores are up and diversion goes on to fulfill demand." For questions about the study and purchasing information, contact Bulsara, email@example.com, or visit ProConsultants.us. ■