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68 April 2015 | beautystorebusiness.com Featured products will include personal- and home-fragrance products such as perfumes, air diffusers, candles, scented oils, potpourri and solid fragrances. Some of the brands participating include Orlov Paris, SabŽ Masson, Isabelle Ariana and Concentration de Parfums. We are also very excited to have a few suppliers from the fragrance industryÑcompanies that specialize in developing perfumes and unique scents for personal-care products. Given that we have almost 1,000 exhibit- ing companies, plus all of the companies represented by attendees, we hope to educate and help make the connection that a unique scent for your product line connects you to consumers and becomes your personal scent-brand logo. What is Sniffapalooza? And how is it related to the DISCOVER SCENT area? Sniffapalooza is an international event- based organization of fragrance aficionados that originated in New York City and now unites perfume enthusiasts from around the world. Sniffapalooza is the creation of Karen Dubin, who founded the group in 2002; the event has reached new pro- portions with the collaboration of Karen Adams. ItÕs become a home for fragrance lovers, a muse and a powerful market- ing tool for the fragrance industry, and world-renowned perfumers Yosh Han and Lorenzo Villoresi have created bespoke fragrances in honor of Sniffapalooza. The official hosts for DISCOVER SCENTÑ SniffapaloozaÕs Dubin and AdamsÑwere instrumental in helping us showcase only the most innovative products. Will there be product testing/sampling in any of the new areas? BOUTIQUE, the on-site sampling bar, will be making a return at this yearÕs show. Attendees are invited to select seven samples from 20 products on exhibit with donations from the sale of each sample box going to support the City of Hope. Each sample product is specially selected for its quality, value and uniqueness. For attendees, itÕs a way to help a great cause while getting some amazing products at a fraction of the cost. For exhibitors, itÕs an opportunity to showcase their products in a popular, high-traffic area of the show and get it into the hands of potential customers. We will have an amazing keepsake box custom-made for us by HCT Packaging, a company recognized for innovative packaging. Are there show events tied to TONES OF BEAUTY or DISCOVER SCENT? CPNA has so many exhibitors and so many conferences that time constraints are often an issue for some buyers and media. Because of this, weÕve decided to create a special- reception event on Monday evening after the show floor closes to allow these brands the opportunity to meet face-to-face with VIPs attending the event. Are you still seeking any exhibitors for these areas? How should they contact you? Spaces are filling up quickly, but interested companies can contact us via email at firstname.lastname@example.org. To be considered, include information about the products youÕd like to showcase. Please tell us about the success of the DISCOVER BEAUTY program. DISCOVER BEAUTY has grown to become a premier destination for attendees. Year after year they have come to expect truly unique and innovative products on display. Competition has also risen among brands vying for a spot. Many familiar with the program will start their CPNA journey at DISCOVER BEAUTY since they trust that we have compiled a group of must-see brands. Continued from page 38