Beauty Store Business

OCT 2015

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68 October 2015 | News NEARLY 60% OF AMERICAN WOMEN READ BEAUTY-PRODUCT LABELS American women are reading beauty-product labels to check for harmful ingredients, according to a "Green Beauty Barometer" survey released in August by all-natural beauty brand Kari Gran. Almost six in 10 U.S. adult women (59%) read beauty-product ingredient labels prior to purchase, while nearly 40% intend to increase their spends for all-natural beauty products, the survey reported. Other survey highlights: • When asked to identify which ingredients they look for on beauty labels that would deter purchase, the most-watched-for ingredient was sulfates. Nearly three in 10 women (29%) seek to avoid sulfates, followed by parabens (22%), synthetic fragrances (18%), PEG compounds (15%) and mineral oil (11%). • When it came to age, 65% of women ages 35-54 reported they read beauty-product labels, followed by 63% of women ages 18-34, 59% of women ages 45-54, 55% of women ages 65-plus, and 52% of women ages 55-64. • Regarding future habits, 39% of women said that they will buy more all-natural beauty products in the next two years than they currently do. The intent to "only purchase" or "purchase more" all-natural products ranked highest for the skincare category (39%), followed by nailcare products (33%), fragrance (31%), makeup (20%) and haircare products (18%). • Millennial women (ages 18-34) are the most likely to spend more on all-natural beauty products in the next two years—with half indicating that they will. This is compared to 44% of women ages 35-44, 34% of women ages 55-64, 31% of women ages 45-54 and 30% of women ages 65-plus. • When asked how important it was to purchase all-natural products among particular beauty categories, skin care came out on top with 54% of women noting that it's important their skincare-product purchases are all-natural. This was followed by hair care at 49%, makeup at 40%, fragrance at 31% and nailcare products at 26%. • Nearly one in four women (24%) stated that it was "very important" that their skincare-product purchases are all-natural, while about one in three (30%) ranked it "somewhat important." Among those who deemed it important, Millennials led the charge at 63%, followed by women ages 35-44 at 58%. Geographically, 62% of women in the western United States said it was important, followed by 54% in the South, 51% in the Northeast and 48% in the Midwest. • When it comes to beauty-product retailers, women are most disappointed in the volume of natural- beauty products found in department stores. Of those who purchase beauty products in department stores, 17% say they are "not very satisfied" or "not at all satisfied" by the volume of natural-beauty products found there. This is compared to 14% of beauty-product shoppers in specialty drug and grocery stores, 13% in mass-market drugstores and 8% of shoppers in specialty cosmetic retailers. BATEMAN JOINS KAYLINE BY WAHL Professional beauty-equipment sup- plier Kayline by Wahl has appointed Scot Bateman as its new national sales manager. Bateman is handling all aspects of sales for Kayline, including promotions, overseeing manufacturers representatives and work- ing closely with key customers. In addition, he is acting as liaison between the customer and Kayline's head designer Joe Ryan to make sure that all feedback is received for further development of new products. Bateman has 30 years of sales experience in the beauty industry, much of that time as equipment manager for Peels Friendly Supply. He spent the past two years operating his own small business, where he both sold beauty equipment and designed salons. "I got a call from Joe Ryan, who I had worked with before designing some specific equipment for a very nice salon in St. Louis," says Bateman. "I knew Joe was a great designer, and he told me he was now with Kayline. After we talked, it seemed like it would be a great opportunity to work with Joe to bring customers some great new products." Image courtesy of Kayline by Wahl Scot Bateman IN MEMORIAM: VNC'S MARISSA MARTINEZ MEZA, BELOVED CO-WORKER & FRIEND Marissa Martinez Meza of VNC Sales & Marketing passed away July 10—days before the start of Cos- moprof North America/PBA Beauty Week 2015 in Las Vegas. She worked as a corporate staff member at the manufacturers rep firm—becoming part of the VNC family in December 2004. In all, she worked for more than 20 years in the beauty industry. Her beautiful smile instantly befriended everyone who came into contact with her—sales representa- tives, manufacturers and customers. She will be greatly missed, and will be forever loved by all those whose lives she touched. Image courtesy of VNC Sales & Marketing JACOBS DEBUTS "LAUNCHING NEW PRODUCTS" SERVICE Lee Jacobs, founder/president of Lescoja Corp. and creator of multiple personal-care products, has introduced "Launching New Products," a coaching service designed to meet the specific needs of entrepreneurs or companies who are considering devel- oping, or have recently introduced, new consumer products into the marketplace. "Having gone through the new prod- uct-development process as an entrepreneur myself, I realized that there aren't readily available resources to turn to for real-word advice from a source who has actually done it suc- cessfully," says Jacobs, creator of Matte For Men skin care. "After receiving hundreds of questions from new and aspiring entrepreneurs about the new product-launch process, I realized that my experience successfully launching new products could provide critical insights to help others do the same." "Launching New Products" and its website (LaunchingNew will be supported by an integrated marketing campaign involving print and broadcast advertising, Internet marketing and public-relations campaigns. Lee Jacobs Marissa Martinez Meza Image courtesy of Lee Jacobs

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