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Focus On . . . 60 November 2016 | beautystorebusiness.com Focus On . . . Color Care Give your customers the hair-color protection they need through every lather, rinse and repeat. by Ann H. Carlson 1 The color-safe Iden Bee Propolis Treatment Intensive Repair Mask fortifies, rehydrates and rejuvenates hair for a healthier, natural shine. The paraben-free formula is made with propolis extract, which provides natural UV protection to preserve vibrant hair color. Suggested retail price: $24, idencosmetics.com 2 Dark and Lovely's Au Naturale Length Retention Melt In Softness Detangling Co-Wash helps pre- serve color-treated hair, soothes dry scalps and reduces hair breakage. The Au Naturale Length Retention Inch By Inch Strengthening Balm helps prevent split ends, while strengthening and softening hair. SRPs: $9.99 each, darkandlovely.com 3 Sparks Color Care Sulfate-Free Shampoo gently cleanses hair with rich botanical ingredients that help seal in color. The Color Care Protecting Conditioner offers UV protection to preserve hair color. For added moisture, the Color Care Protecting Spray helps prevent fading caused by sunlight. SRPs: Shampoo & Conditioner: $12.99 each; Spray: $14.99, sparkscolor.com 4 With low-lathering suds designed to preserve the vibrancy of color-treated hair, the Malibu C Color Wellness Shampoo gently cleanses and nourishes hair with a vegan formula that boosts shine, softness and bounce. The Color Wellness Conditioner rehydrates hair from root to tip while restoring color brilliance. SRP: $16 each, malibuc.com 5 COLORSMASH Color Kissed Hairspray provides temporary color designed to last throughout the day— and washes out with one to three shampoos. Free of iron oxide, the nutrient-rich dye adds non-damaging color and gloss without penetrating the cuticle. Available in violet, pink and indigo. SRPs: $20 (3.7 oz.) each, colorsmash.com 6 Woody's Daily Shampoo for men helps hair color last longer. It's sulfate-free formula strengthens and moisturizes with ingredients including aloe vera, cham- omile, ginger and Vitamin E. Woody's Daily Conditioner banishes frizz and split ends while maintaining the hair's moisture between washings for longer color retention. SRP: $23 (liter), each, woodysgrooming.com 7 oVertone conditioners are vegan, color-depositing formulas designed to keep hair bright and bold. Available in 22 shades—including Extreme Red and Pastel Blue—both the Daily Conditioner and the Go Deep weekly treatment can be used to maintain color between salon visits. SRPs: Daily Conditioner: $18; Go Deep: $28, overtone.co ■ Ann H. Carlson is a Los Angeles-based writer and editor. Model photo: Jamie Evans, Getty Images, product photography by Armando Sanchez 1 5 6 7 4 3 2