Beauty Store Business

APR 2015

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60 April 2015 | News CUBAN WILL RETURN TO PBA BEAUTY WEEK, CPNA Famed businessman, TV personality and Dallas Mavericks owner Mark Cuban will return for a second consecutive year to PBA Beauty Week hosted by CPNA in July. Last year Cuban was the keynote speaker at the PBA Business Forum. Professional Beauty Association and Cos- moprof North America havenÕt detailed the specifics of CubanÕs 2015 return so far, but Òpromise that attendees can expect an experi- ence no other trade show has yet to offer,Ó says Daniela Ciocan, CPNA marketing director. Scott Buchanan, PBA chairman, states, ÒMark is a passionate businessman with a massive amount of success, yet he remains an approachable and genuine advocate for all entrepreneurs. WeÕre pleased to present business owners with a glimpse into the mind of a leading entrepreneur and know that the takeaway for all attendees will serve as an invaluable tool as they continue to write their brand stories.Ó Ciocan adds, ÒThe business of beauty is always evolving, and we are constantly brainstorming new programs for our event that will make an impact with brands and retailers alike. WeÕre thrilled to have Mark on board and canÕt wait to unveil how his participation will change the game for Cosmoprof North America and PBA Beauty Week.Ó Image from Cosmoprof North America 2014 by Armando Sanchez Image courtesy of BeautyNow DEJORIA BACKS BEAUTYNOW John Paul DeJoria, co-founder and chairman of John Paul Mitchell Systems and The Patron Spirits Co. and self-dubbed "serial entrepreneur," has made a substantial seed investment in BeautyNow (, which offers consumers across the United States a way to book all their beauty needs from the convenience of one app—with no phone-call confirmation necessary. Currently, BeautyNow, founded by Kathleen Jennings in Houston, includes more than 5,000 salons and spas, with hundreds more on the waiting list. This initial investment will support BeautyNow in the expan- sion of its booking platform by broadening its national user base of beauty providers through a partnership with JPMS. "While there are similar vendors in the beauty-scheduling market, BeautyNow stands out as the innovative leader in this category," says DeJoria. "I am excited to work closely with the BeautyNow team to shape the company's vision, expand product offerings and offer marketing expertise." Jennings, who is also BeautyNow's CEO, states, "I am thrilled about our col- laboration with John Paul, not only from a funding standpoint but also in terms of his unparalleled influence within the beauty industry, and the opportunity to take advantage of existing distribution channels. BeautyNow will continue to offer a truly seamless, easy experience for both users and beauty providers, but on an even larger scale." Mark Cuban

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