Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.
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4 April 2017 | beautystorebusiness.com See the latest enewsletter products See the latest BSB Instagram posts Read the latest BSB tweets Read the latest BSB Facebook posts On The Cover Dr. Robb Akridge, ICMAD board chairman. Photography by Cory Sorensen. Art direction by Michael Block. FEATURES 36 The Doctor Is In Successful beauty innovator and ICMAD board chairman, Dr. Robb Akridge is passionate about helping cosmetics entrepreneurs succeed! By Karen Wilhelmsen 46 The Retailer's Guide to Millennials 10 things beauty retailers need to know about millennial shoppers—plus tips on how to capture their interest. By Manyesha Batist 64 Polished to Perfection The men's grooming market is booming. To grow your business, consider 2017's top fi ve trends for male clientele. By Karen Wilhelmsen MERCHANDISE 14 Stealing the Show The 2017 IMATS Los Angeles featured a slew of exciting new products and brands; here are ones that caught our attention. Beauty Store Business (ISSN 1098-0660), April 2017 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. IN THIS ISSUE 6 Editor's Note 8 News 10 WBC Photo Essay 12 Indie Beauty Expo Photo Essay 16 ISSE & Beauty Expo USA Photo Essay 72 Calendar 78 Ad Index 18 CONTENTS April 2017 Vol. 23 No. 4 46 18 The Art of Grooming The secret weapons to great style, here's what should be in every man's arsenal for a well-kempt appearance. 52 Beauty Vanities, Travel and Storage Products Today's beauty vanities, travel and storage products offer discerning customers more personalization and luxury than ever. By Manyesha Batist DEPARTMENTS 60 Focus On … Handy Helpers No manicure is complete without these soothing, protective treatments for hands and nails. By Ann H. Carlson 80 Product of the Month Dapperman, a family-owned company from Southern California specializes in naturally derived men's grooming products. By Sarah Reyes 52