Beauty Store Business

SEP 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 September 2017 | See the latest enewsletter products See the latest BSB Instagram posts Read the latest BSB tweets Read the latest BSB Facebook posts On the Cover Michael Napolitano, owner, president and CEO of HairUWear. Photography by Jason Bennett. Art direction by Michael Block. FEATURES 18 Warehouse Shopping 101 Follow these 7 simple steps to fi nd the right fulfi llment partner. 32 Ready to Wear HairUWear tackled an undeveloped niche, changed the haircare landscape and struck skyrocketing success—while maintaining its family-owned values for nearly 50 years. 42 Insta-Results Crack the Instagram code with our best marketing tips for this top social-media platform. 58 It's the Most Profitable Time of the Year Prepare for the holiday shopping season using these 9 strategies to maximize revenue. IN THIS ISSUE 6 Editor's Note 8 News 12 Cosmoprof on Camera 66 Calendar 70 Ad Index 42 CONTENTS September 2017 Vol. 23 No. 9 46 MERCHANDISE 22 Pampered Hands and Feet More than any other part of the body, hands and feet take a beating. Help your customers revitalize them with these outstanding products. 46 Show Stoppers! New Products from Cosmoprof NA 2017 DEPARTMENTS 16 Focus On: Fall Nail Colors Autumn's sumptuous polishes combine rich tones, chic neutrals and just the right amount of bling. 72 Product of the Month Harnessing the power of plant-derived ingredients from the rainforest, Rahua made an ancient beauty secret accessible to all. 22 Beauty Store Business (ISSN 1098-0660), September 2017 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072.

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