Beauty Store Business

JUL 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 July 2017 | beautystorebusiness.com See the latest enewsletter products See the latest BSB Instagram posts Read the latest BSB tweets Read the latest BSB Facebook posts On the Cover Mark Spinks, president of Beauty Systems Group. Photography by Brian Youngman and Robin Beadle. Art direction by Michael Block. FEATURES 24 The Age of the Influencer Eight up-and-coming beauty infl uencers to watch! 38 The Spirit of Giving Beauty Systems Group president Mark Spinks talks charitable causes, the industry and being this year's Spirit of Life Award recipient. 58 Masters of Marketing Want to know the secret to running a successful marketing campaign? These top beauty marketers show you how. 66 Jewelry that Makes Scents Lisa Hoffman's unique fragrance jewelry collection pairs elegant aromas with distinctive, eco-friendly designs. 82 Riot of Color After fi nding success with the Butterfl y Loft Salon and Butterfl y Circus, David and Alexis Thurston started a new business venture. Take a look at Pulp Riot. 90 Here to Stay Industry experts weigh in on the latest beauty trends—and provide their advice for stocking your store with the best offerings. IN THIS ISSUE 6 Editor's Note 8 News 14 New Products 16 ABS 2017 Recap 18 EBC 2017 Recap 102 Calendar 106 Ad Index 58 CONTENTS July 2017 Vol. 23 No. 7 66 MERCHANDISE 36 Surf's Up! The summer's hottest must-haves for gorgeous, glowing skin. 46 The Clean Beauty Guide It's more important than ever for retailers to provide a diverse selection of natural products to meet the fast-growing consumer demand. 72 The Color Craze Color is in! Let our guide help you stock your salon or store with some of the most-advanced, best-performing hair color products and accessories available. DEPARTMENTS 20 Focus On: Nail Art Mani mavens will love these trendy nail art tools and accessories to add stars and stripes all season long. 98 Executive Spotlight Learn how Beautyblender founder Rea Ann Silva created a knockout product that stands out against the competition by blending in. 108 Product of the Month Offering hair care, shaving to beard-maintenance essentials, this product line—infused with natural ingredients—is the total package. 46 Beauty Store Business (ISSN 1098-0660), July 2017 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072.

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