Beauty Store Business

NOV 2016

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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Page 5 of 75

4 November 2016 | Kim Henderson Executive Editor Editor's Note "It's a challenging time for retail as technology reshapes the way consumers shop." The Beauty Industry With Fresh Eyes IF YOU DIDN'T CATCH OUR ANNOUNCE- ment, please allow me to introduce myself: My name is Kim Henderson and I am the new executive editor here at Beauty Store Business. While our season of change has continued a little longer than expected, I'm glad to report that after a couple tries, we have a good fit and a very solid team moving forward. As a newcomer, it is exciting to observe the beauty world with fresh eyes. While every industry has its strengths and weak- nesses, I've been pleasantly surprised by how very upbeat and positive the beauty business has been. But then again, with an industry made up of products and services designed to help both men and women feel their best, how could it not be? Whether it's grooming, makeup, skin care, hair care or nail care, beauty products provide solutions that make people feel good. Beauty allows for personal and cre- ative expression, and there's a bit of fun and glamour about it all. Needless to say, I'm very happy to be here. Working with the entire BSB crew here, including our beloved associate publisher Jerry Lovell and our talented managing editor Breanna Armstrong, I can assure you that we will continue to provide you with relevant information to help you better run your business. It's a challenging time for retail as technology reshapes the way consumers shop. Successfully navigating these changes will require both attention and action. We will do our best at BSB to deliver information to help you not just survive, but thrive with the new opportunities that arise from these shifts. Of course, we will continue the BSB tradition of bringing you stories covering industry news and trends, product news, buying guides, stories on retail merchan- dising and business management systems, practical tips, distributor and manufacturer news, advice columns, industry leader profiles and interviews, as well as deeper, more substantive pieces important to beauty store businesses. For instance, this month you can read about how betting on established legacy brands has paid off for BlueCo Brands in our cover story featuring the company's presi- dent, Alan Murphy, in "A Recipe for Legacy" on page 34. And if you are considering starting or expanding your beauty business, read how several beauty ventures raised funding through popular crowdfunding sites, such as Kickstarter and Indiegogo, in "Crowdfunding 101" on page 54. Of course, we've got you covered on the product front too. We have an exciting piece on a new men's makeup line, a terrific shaving buyer's guide and much, much more. I'm eager to meet as many of you as possible over the coming months, whether you are a salon or beauty store owner, manufacturer representative or beauty innovator/entrepreneur. I want to learn about your stores, your concerns, your products, your brands and your ideas. Please feel free to contact me and tell me what kind of stories you'd like to read—what you may already value about BSB —and if there's anything you would like to see change. I look forward to what's ahead and the opportunity to bring you more quality beauty business news! ■

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