Beauty Store Business

JAN 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 January 2017 | See the latest enewsletter products See the latest BSB Instagram posts Read the latest BSB tweets Read the latest BSB Facebook posts On The Cover Eddie Jhin, chief executive offi cer of Jinny United, Jennifer Jhin, vice president of marketing, Beauty Logica. Photography by Armando Sanchez. Retouching and creative direction by Michael Block. FEATURES 20 Living Her Dream Discover how bridal hair stylist Laura Kaszoni built the brand Lala's Updos by creating a strong social media following. By Karen Wilhelmsen 30 Speedy Delivery Built on the American dream and one family's legacy, Jinny United is rapidly expanding and offers one-stop shopping to beauty retailers. By Ann H. Carlson 50 Leveraging Video in the World of Beauty An overview for beauty store businesses and beauty brands on using video to connect with consumers and increase sales. By Darlena Cunha 60 The Beauty Of Sleep For rejuvenated skin, softer hair and a better night of beauty sleep, these products do all the work while your customers rest. By Karen Wilhelmsen 80 Straighten Up Get strands to fall in line with these top straightening products and tools. By Malena Jaime 92 Got You Covered From cover-up to aftercare, these must-have tattoo products will have your customers' back—or their back tattoos—covered every time. By Malena Jaime DEPARTMENTS 18 Focus On: Lashes A celebrity staple, strip lashes offer customers big volume and instant glamour. By Ann H. Carlson 28 Product of the Month With its eye-catching line of skincare products, BeautyProof aims to roll back the signs of aging. By Ann H. Carlson Beauty Store Business (ISSN 1098-0660), January 2017 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. IN THIS ISSUE 6 Editor's Note 10 News 90 New Products 100 Calendar 102 Ad Index 60 CONTENTS January 2017 Vol. 23 No. 1 38 68 Minimum Wage Hikes May Not Be Pretty for Beauty Business Learn about minimum wage hikes, its effects on business and strategies that may help your business thrive with the changes. By Jordan Rosenfeld 104 Uncommon Holidays Back by popular demand, these holidays will spice up your stores all year! By Malena Jaime MERCHANDISE 38 The Complete Do Wigs and hair extensions can instantly give your customers the looks they always wanted. By Katie OÕReilly 28

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