46 December 2015
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From Italy to the United
States, how one of beauty's
biggest families created
its American dream.
by Stephanie Joplin
WALKING INTO A HAIR SALON, YOU ARE GREETED BY THE
receptionist and quickly whisked away to your stylist, who gives you
a consultation before escorting you to the shampoo bowl. Perhaps you
receive a color application, a keratin treatment or deep conditioning for
your split ends as you contemplate how you would like to style your hair.
Once you are seated in the stylist's chair following your shampoo, you
observe many styling tools housed in various industry-specific holders.
The styling options seem endless: a soft blow-dry, beach waves set in
place with a curling iron, or perhaps a sleek ponytail that is finished off
with a flat iron and hair gel. Your stylist places a smock around your neck
and the fun begins.