Beauty Store Business

MAR 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 47 of 67

Fudio 46 March 2018 | PLANT POWER CBD oil extracted from hemp shines as beauty's newest wonder ingredient. By Francesca Moisin E ver since Colorado and Washington became the first states to legalize cannabis for recreational use in 2012, the topic has been hot in the news. Other states soon followed suit, for a total of 29– plus the District of Columbia is now boasting laws that broadly allow for marijuana consumption in some form, which means that once-strict statutes are relaxing as the public's view on marijuana continues to evolve. Beauty is likewise keeping pace with the turning tide. Many of today's top brands, like Lush, currently use CBD as a key active ingredient. Short for cannabidiol, a naturally occurring compound of the hemp plant Cannabis sativa, CBD is garnering praise for its range of dermal benefits. "More and more research is being done with CBD, and the results are incredible," reports Mollie Twining, founding partner of CBD For Life, an innovative line that uses 99 percent pure CBD extract in pain-management and beauty products. "Its qualities are beneficial for all skin types when applied in various formulations."

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