Beauty Store Business

NOV 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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46 November 2017 | beautystorebusiness.com New Products Jason Bennett MEHRON Including eight long-lasting, super pigmented and rich, velvety matte eyeshadows for the eyes, hair or body, Mehron's iNtense Pro Pressed Pigment Palette in Earth features colors inspired by natural elements. Create dramatic looks with shades that won't cake or crease. SRP: $54, mehron.com SAFFRON SECRET The Saffron Hair Oil from Saffron Secret is a multitasking styling oil (for professional use) that serves as a styling solution, leave-in conditioner and shine spray—all in one. Enriched with organic saffron, it nourishes hair with concentrated vitamin B2, a key activator of vitamin B6, and niacin, which support healthy hair. Suggested Retail Price: $54.95, saffronsecret.com NAIRIAN The antiaging Night Serum from Nairian is infused with oils from nourishing Armenian apricot, rosehip and sea buckthorn to give skin a radiant, youthful glow. Creating a balm that melts on contact, this serum penetrates deep into the skin for antiaging benefi ts your customers can feel. SRP: $87, nairian.com ZOELLA BEAUTY Created by beauty vlogger Zoe Sugg, your customers will love the delectably sweet scent of the Zoelle Beauty Bath Latte. Enriched with sweet almond, cacao and honey, this bath and shower milk leaves skin feeling silky smooth. SRP: $8.95, zoella.co.uk INSTYLER Straightening hair is as easy as brushing it with InStyler's new lightweight and ergonomic GLOSSIE ceramic styling brush. To straighten and smooth tresses, 65 powerful tourmaline ceramic heated plates with cool tip ionic bristles section as they style. The four heat settings range up to 450°F. SRP: $79.99, instyler.com HAIR FLASH COLOR This "makeup for your hair" spray known as Hair Flash Color offers temporary, instant coloring using a natural formula that is water-resistant and washable. The six shades hydrate and protect. Illuminate sections, touch-up color, or add shimmer or an ombré effect. SRP: $19.90, hairfl ashcolor-shop.com JANE IREDALE By blending together combinations of the fi ve silky smooth, crease-free, long-lasting colors (Feather, Lace, Chenille, Satin and Velvet) in the Jane Iredale Eye Shadow Kit in Naturally Glam, your customers can create a variety of looks, from natural to edgy. SRP: $59, janeiredale.com

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