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34 November 2016 | beautystorebusiness.com Photography by Armando Sanchez Teamwork, customer service and legacy brands make BlueCo Brands a success. by Shelley Moench-Kelly M ilwaukee, Wisconsin's BlueCo Brands' unique niche in the professional beauty industry is founded upon legacy brands. Led by Alan Murphy, the company's results-driven president since 2007, BlueCo has broadened its reach with salon sanitation and disinfection education to complement its flagship Barbicide brand, while also acquiring several iconic vintage men's brands. Under Murphy's leadership and with its strong portfolio of iconic brands, BlueCo is positioned for continued success. DRIVEN BY SOLID VALUES Murphy didn't set out to take an executive management track. He grew up on a grain and livestock farm in central Illinois and planned to continue farming as a fourth-generation Murphy, until college—and a life beyond the farm—beckoned. "I went to the University of Illinois and got a degree in economics and finance, and after a couple of starter jobs, I was recruited by General Electric (GE)," says Murphy. The hard-work ethic Murphy learned from his farming roots served him well at GE, where he thrived. Selected to participate in Jack Welch's (GE's chairman and CEO from 1981 to 2001) legendary management program, Murphy honed his sales and management expertise. Murphy left GE armed with important lessons and valuable skills he applies to this very day. He credits positive and even less-than-ideal business experiences as instrumental in shaping his management style and increasing his awareness of the way he interacts with others around him. "I learned about leadership and mentoring. Some of my greatest personal satisfaction now is watching those around me grow and develop and succeed and [witnessing] the positive impact it has on their lives," Murphy says. A RECIPE LEGACY FOR