Beauty Store Business

FEB 2016

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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34 February 2016 | beautystorebusiness.com INDIE BEAUTY BUZZ Get the beauty update right from the show fl oor at the Indie Beauty Expo, held in New York City. by Regina Molaro INDUSTRY INSIDERS GATHERED AT THE INDIE BEAUTY EXPO last August—a one-day event held at The Altman Building in Manhattan (New York City). They were there to explore the latest offerings in skin care, cosmetics and nail care, hair care, wellness and beyond. The show, which was unveiled for the first time, featured two floors of beauty. Lots of fresh flowers ushered ambiance into the intimate space, which offered guests perks, such as on-the-spot manicures. The day, which was devoted to independent beauty, offered buyers a coveted opportunity to connect, experience and buy inde- pendent beauty brands in an interactive environment. There were plenty of demonstrations, as well as educational panel discussions with industry leaders and influencers. The show presented a host of brands—many of which touted that they were natural, contained no toxins and were eco-conscious. Hollywood celebrity hairstylist Marco Pelusi spoke on the natural buzz. "Many people are sensitive or believe they are sensitive to sulfate, so there are many shampoos that don't contain this cleansing agent. Additionally, parabens are also an ingredient that brands want to stay away from. Finally, many people have celiac disease or are sensitive to gluten, so there are many shampoos on the market that are gluten-free." On the beauty front, celebrity/fashion manicurist Rachel Shim, who polishes nails for runway debuts at New York Fashion Week, spoke on color. "Pastels aren't just for spring anymore! This winter consider adding pastels to your wardrobe or on you nails," said Shim. Here's a look at some of the indie beauty brands that certainly made a statement. Nu Evolution Cosmetics Sandra Anderson-Diaz, Co-Founder Sandra@nuevolutioncosmetics.com 917.912.5488 nuevolutioncosmetics.com Nadine Cormier and Sandra Anderson-Diaz are the powerful beauty- focused duo behind Nu Evolution. These style-setters teamed up in 2014 to unveil a natural, organic cosmetics brand that reflects a passion for high fashion, beauty and pop culture. The brand caters to the beauty junkie who is seeking a high-end aesthetic without the "junk." Nu Evolution believes it's time to shine! It offers a fetching collection of metallic eye shadows that are available in a lineup of fashionable hues, which includes Couture, Socialite and Tease. The latter was cast into the spotlight during New York Fashion Week as the premier color in Sachin & Babi's runway show. Made with natural ingredients, the shadows contain thyme extract, bark extract and rosemary leaf extract, as well as lavender flower extract and other natural elements. They are free of parabens, artificial dyes, synthetic fragrances, talc, bismuth oxychloride, phenoxyethanol, triclosan, BHA, dimethicone and gluten. Always conscious, the company never tests on animals and manufactures in America. It's available now with a suggested retail price of $25 per shadow. Soapwalla Rachel Winard/Founder/Owner/President rachel@soapwallakitchen.com soapwallakitchen.com Soapwalla's founder, Rachel Winard, began crafting all-natural products in her Manhattan kitchen after she was diagnosed with an autoimmune illness. At the time, she found that nothing on the market worked to soothe her ultra-sensitive skin. A classical violinist who trained at Juilliard, Winard later went on to Columbia Law School, but it wasn't long before her entrepreneurial spirit took over. She went on to study aromatherapy, herbalism, Ayurveda and chemistry. After perfecting the collection for nearly a decade, Winard unveiled Soapwalla in 2009. Her items, which are vegan, are made by hand in small batches in Brooklyn. Soapwalla's Deodorant Cream utilizes superfine vegetable powders and clays, as well as lavender, peppermint and tea tree essential oils to absorb moisture and inhibit bacteria. A frosting-like consistency facilitates easy manual application and rapid absorption. Made with high-quality organic and food-grade ingredients, the cream contains no questionable additives. Offered in Original Scent (Lavender Mint) and Citrus, the deodorant is packaged in a fully recycled/recyclable plastic pot, which is housed in a post-consumer recycled matte box. It's available now with a suggested retail price of $14. President rd, w School, Photography by Armando Sanchez

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