Beauty Store Business

MAR 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 11 of 67

Armando Sanchez 10 March 2018 | Focus On . . . MAKEUP FOUNDATIONS Delight customers with foundations that off er both flawless coverage and additional skin benefits. Bodyography Bodyography's Natural Finish Foundation uses advanced micro-pigments to create featherweight, undetectable coverage. The oil-free, vegan formula in 10 shades (shown in 160) helps to soften fine lines, create a natural glow, and protect and heal the skin with nourishing antioxidants. Suggested Retail Price: $26, Mirabella Mirabella's Invincible Anti-Aging HD Foundation minimizes the appearance of fine lines and pores while providing a brighter, more even skin tone. The paraben-free, moisturizing formula, available in five hues (shown in Medium IV), hydrates skin for a flawless matte finish. SRP: $50, RMS Beauty Formulated to minimize the appearance of pores while cover- ing imperfections, "Un" Cover-Up from RMS Beauty is fortified with coconut oil, castor seed oil, cocoa butter, rosemary extract and jojoba seed oil for healthier looking skin. Available in eight shades (shown in 66). SRP: $36, Jouer Cosmetics Jouer's Essential High Coverage Crème Foundation offers lightweight, longwearing coverage for an air- brushed, matte finish. Available in 17 radiant shades (shown in Caramel), its formula includes nourishing chamomile and cucumber extracts, hyaluronic acid and a tripeptide complex. SRP: $38, Chantecaille The oil-free Chantecaille Future Skin gel foundation features a lightweight, refreshing texture. The buildable formula provides adjustable coverage, while light-reflecting pigments ease the appearance of imperfections. Available in 14 hues; shown in Porcelain. SRP: $78, Styli-Style The lightweight Styli-Style Beautifully Matte pressed powder provides buildable coverage with a matte finish. The hypoallergenic formula, which comes in six shades (shown in Warm Ivory), contains jojoba esters that leave skin feeling soft and smooth. SRP: $8.99,

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