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10 February 2016 | beautystorebusiness.com 2016 BEAUTY CALENDAR Some of these days were created to honor the beauty world, while others are just a fun excuse to pull out a few theme products and rein in the customers. With something fun going on every month, you're sure to keep your store fresh, fun and engaging. Discover a few ways you can make these niche holidays work for you and your business. FEBRUARY Cherry Month: Who knew the month of February was Cherry Month? To give the typical Valentine's Day displays a little variety, or simply to start the red-and-pink displays extra early, pull together all cherry-scented products in one place for the ultimate sweet spot. 2/17 Random Act of Kindness Day: Encourage shoppers to pay it forward on this friendly day by pulling together a checkout-counter display filled with sample-size gifts at a special rate. Or, consider giving out a special gift set to a select customer as your very own generous act. 2/21 Sticky Bun Day: This day may have been inspired by a yummy snack, but your customers would surely get a kick out of seeing a foodie day turned into a beauty day. Celebrate the top-knot with specials on hair elastics, bobby pins, faux buns and more. 2/23 Curling is Cool Day: While the sport of curling is indeed cool, curling hair is even cooler. Take advantage of this quirky holiday by giving a special in-store shout-out to curling wands and irons. 2/29 Leap Year: Make the most of a day that comes only once every four years. Help your customers celebrate Leap Year by making it a day for products you use only once in a blue moon—electric eye shadows, crazy lashes and glamorous hair extensions make this day one unlike any other. MARCH 3/16 Lips Appreciation Day: What better way to appreciate lips than investing in making them soft, supple and extra pouty? Pull out the lip conditioners, plumpers, masks and more for a pout-perfect display. 3/18 A k ard Moments Day: Who knew such a day existed? Help customers avoid awkward moments with an in-store how-to on makeup and hair hacks that will resolve all their beauty woes. 3/30 Pencil Day: Forget the No. 2 pencil—turn this day into a celebration of all the pencils that line our lives: Eye pencils, lip liners and eyebrow definers. This is the perfect opportunity for a BOGO deal. AUGUST 8/7 Sisters Day: Mother's Day is one of the beauty industry's greatest days for sales. So why not include more of the family? Showcase gift sets and products that are perfect for a sister or a best friend. 8/15 Relaxation Day: Who wouldn't want to celebrate this day? For beauty stores that sell spa products, this is the perfect chance to haul out specialty pampering products like leave-in treatments, masks, and even candles and oils. 8/19 Men's Grooming Day: Give the guy a chance to shine, and offer promos and deals on men's products, such as shaving tools, hair and beard-care kits and more. 8/20 World Honey Bee Day: With so many lines including honey-based products, this day would be a fun way to highlight the natural benefits of honey in a colorful, cute display. 8/25 Kiss & Makeup Day: There's no better way to make amends than with makeup, right? Take this opportunity to bring people together with special makeup discounts. JUNE Camping Month: Ring in the summer with a special theme month that focuses on the "beauty girl going off the grid." Create a corner with travel-size products and bare essentials one would need for going camping. 6/15 Smile Po : Raise spirits and promote special services at the same time. For beauty retailers with teeth-whitening services or products, this day is ideal for offering package deals on services. Beauty stores can pull together lip products that make customers want to flash their pearly whites. 6/18 Splurge Day: What better day for retail stores than Splurge Day? Encourage shoppers to splurge on a few top-shelf items they may often resist by offering a small discount on high-end brands. 6/26 Beautician's Day: Celebrate the beauty professional by giving a storewide discount to beauticians, makeup artists and estheticians. APRIL 4/22 Earth Day: Offer deals on brands that celebrate Mother Earth, and help bring awareness to environmental issues. You'll also teach clients how easy it is to go green by using all-natural and eco-friendly products without having to sacrifice on their beauty regimen. 4/29 Hairball A areness Day: Carve out a corner of your store for pooch-friendly products, or have some fun with Hairball Day, and create a silly display filled with detanglers, anti-frizz sprays and brushes. 6/29 Camera Day: Tie in your in-store display to the online world with this holiday that's just begging to be hashtagged. Compile everything one might need to take the perfect selfie—flawless foundation, pouty lip color and major lashes—for a display that grabs attention and draws online shoppers to visit the store. JULY 7/3 Compliment Your Mirror Day: Help your customers feel good about themselves by encouraging them to go au naturale. Focus displays on natural makeup and hair looks that celebrate who they are. 7/5 Bikini Day: Everyone is looking for a way to look better in a bikini during the month of July. Pull together a Bikini 101 display full of self-tanners, waxing kits, bronzers, beachy waves hair products and more. 7/12 Different Colored Eyes Day: Celebrate people with irises of different colors by creating a how-to tutorial on custom palettes to bring out one's eyeshade. Post the tutorial online, and drive customers to come to your store to purchase the products ideal for their eye color. 7/29 Lipstick Day: This is where beauty holidays all began. Give a nod to the ultimate beauty day with lip-color sets, BOGO deals, or simply a color-driven display of your all-time best-selling lip shades. MAY 5/7 Join Hands Day: If your customers are going to be joining hands, they'll need to prep for the occasion. Pull together a fun section with all things necessary for giving your hands a little pampering: lotions, nail polishes and manicure sets. 5/10 Stay Up All Night Night: Why people want to stay up all night is beyond us; but take advantage of this opportunity to showcase a few products to help them look awake the next day: under-eye brighteners, concealers, primers and refreshing skin products are perfect. 5/27 Don't Fry Day: Do your part to raise skin- cancer awareness by making this SPF day. Encourage customers to protect their skin and offer promotions on sunscreens, sunless tanners and more.