Beauty Store Business

DEC 2012

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they were all cast in the same film. The director was so impressed with their hair and their testimonials about my work that he asked me to work on the film! From then on, I was out of the salon and on a set. Over my more-than-20-year career, I have had the pleasure of working on some of the most-recognized celebri- ties. I even played myself in a movie as a hairstylist who was working on one of my real-life clients, Kim Basinger. While I've spent the past year working nearly full time on my new haircare line, I've managed to keep my scissors sharp working on the likes of Denise Richards, Brooke Burke and Penelope Ann Miller for an awards ceremony. What's your favorite type of styling work—editorial, runway, salon, etc., and why? Being asked to select a favorite type of styling work is like being asked which child is your favorite! Editorial work is always the most creative, freeing and inspiring, but some of the films I have worked on have been among some of my most amazing life experiences. Runway is a blast just based on the sheer spirit and adrenaline of it all. And the salon is unique because you tend to do a whole lot more color. But if I must decide, I'm sticking with my first answer—editorial. The "sky's the limit" attitude on many editorial jobs allows stylists to do the most beautiful, innovative, outrageous, timeless, thought- provoking looks they can dream up. What inspired you to launch a line and how did you develop it? As a stylist, I gather inspiration from much of what I see, do, hear and taste. In the case of Mitch Stone Essentials, it was also a culmination of things. For many years, I was hired to be an expert spokesperson for big companies such as Pantene, Gillette, Paul Mitchell and the like. After seeing that my input was valued and that they were looking to me for my candid thoughts, I decided to make my ideas work for me. Why not use my rinsed off in the shower within a few minutes. This is when VcompS was born. What were the reactions to your line at the launch party during Cosmoprof North America 2012? The reaction at the Mitch Stone Essen- tials industry launch party was thrilling. I like to err on the side of [humility] as much as I can, but to me I truly felt a huge buzz in the room. Buyers were excited, really engaged and wanting to know more about our VcompS, our for- mulations, our packaging and my history. It was a one of the best nights of my life and hopefully, one of many momentous nights for the brand. expertise toward a legacy for my family and myself? I knew that if I started my own line, I would have to be on the front lines, but I was more than comfortable doing that because I was confident that the products I would make would be loved by stylists and would fulfill the needs not tended to by many other brands. Please tell us what makes the new products stand out from other brands. There are numerous things that make Mitch Stone Essentials stand out from other brands, chief among them is that our haircare products actually care for the hair. The exclusive, proprietary complex found in all of our products, VcompS, was developed to moisturize and fortify "I am able to share that we have a sulphate-free shampoo in the works as well as a conditioner." So I took the leap and went to work in the lab. The formulators were excel- lent at listening to my needs and getting me rounds and rounds of samples until everyone on our team was not just satisfied, but excited. No matter who I work on, celebrity or not, or where, on a film or in a salon, the common denominator among all the women and men is always the desire to have healthy hair. Every day you hear or read about brands that add vitamins into shampoo and conditioner, but never in styling products. I always felt the addition of vitamins in styling products was essential and couldn't believe how absent this was from the brands on the market. Think of the benefits of having vitamins and reparative ingredients in the products that stay on your hair all day and not just in the products that are 58 December 2012 | beautystorebusiness.com all hair types while setting your style. So with Mitch Stone Essentials, you are not only using the best styling products available to make your hair look good now, you are using the best styling prod- ucts to make your hair feel good in the days to come. In addition, Mitch Stone Essentials helps to simplify the amount of prod- ucts needed in a hairstyling regimen. The four products we have created provide you with four things I have found that I can't live without on set, in the salon and while getting ready in my own bathroom—volume, texture, shine and hold. Please describe the VcompS vitamin complex and its benefits. In VcompS, vitamin E is used as the protector, working as a powerful

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