Beauty Store Business

NOV 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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64 November 2017 | beautystorebusiness.com Renowned makeup artist David McConnell creates a comprehensive luxury cosmetics line for pros and consumers. Product of the Month GORGEOUS COSMETICS hen acclaimed makeup artist and hairstylist David McConnell founded Gorgeous Cosmetics in Australia in 1999, he focused on creating performance-driven products with a high color payoff. In less than two decades, the line has developed a cult-like following, and is also used at The Gorgeous Academy— Australia's first officially certified, registered training organization. With three campuses in Australia and one in Los Angeles, students learn techniques for special effects makeup, prosthetics, airbrushing and more. Gorgeous Cosmetics is proud to be cruelty-free and now also offers international distribution. Let's take a look at some of their knockout products to consider for your store. Colour Pro Blush To achieve everything from sculpted and defined cheeks to a natural-looking flush of color, the Colour Pro Blush does the trick. Made from finely milled powder, the pigment provides a long-lasting, radiant pop of color. The micro-fine particles are easy to blend, so the result is never streaky. Choose from eight shades, ranging from soft peachy pink to warm bronze. Suggested Retail Price: $25 iINK Liquid Eye Pencil The iINK Liquid Eye Pencil combines the convenience of a pencil but has the finish of a liquid liner. Its gel formula is super creamy, blendable, smudge-proof, water-resistant and lasts for up to eight hours. SRP: $24 Gorgeous Lipstick Featuring a vanilla scent, the long-wearing, creamy Gorgeous Lipsticks contain vitamin E to moisturize and emollients that protect. Choose from 23 shades in matte, cream, sheer and pearl finishes. SRP: $25 Ever Metallic Palette Create a range of looks with the Ever Metallic Palette, which features eight finely milled eyeshadows that glide on smooth. Use the pink shade as blush or apply any color over liquid lipstick to change its finish. SRP: $42 Base Perfect Foundation The company's hero product, this oil-free, medium-coverage foundation uses silicones to hide fine lines, add a luminous glow and create a flawless finish—without clogging pores or looking cakey. Packed with vitamins A and E, the nourishing formula protects skin from free radical damage; available in 18 shades so customers can perfectly match their skin tone. SRP: $45 Glamalash Mascara For fuller, thicker lashes with dramatic volume, this rich, creamy mascara dries in seconds, yet lasts for hours. It contains vitamin E to regenerate hair growth, depanthenol to regulate moisture balance and bamboo extract to smoothen lashes. SRP: $25 Powder Perfect This cushion compact provides gorgeous skin on the go! The triple-milled powder provides a velvety smooth finish and illuminates skin. Choose from 12 radiant shades that will even out skin tone for a natural, healthy look. SRP: $38 ■ Jason Bennett Get Connected! @gorgeouscosmeticsworldwide @gorgeouscosmeticsofficial gorgeouscosmetics.com @gorgeoususa

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