Beauty Store Business

NOV 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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48 November 2017 | beautystorebusiness.com New Products DERMASURI The Dermasuri Brightening Rice Milk Face Exfoliator is an alternative to acid peels and microdermabrasion. The formula is made with rice milk, which is known in Japan for its brightening properties. Users will see dry, dull skin removed in the form of gray rolls, leaving a smooth, hydrated and radiant complexion. SRP: $29.99, dermasuri.com COLORPHLEX For a natural look with body and volume, the ColorpHlex Multipurpose Styling Creme, infused with argan and hemp seed oils, adds defi nition, softens and detangles frizz on curly, wavy or straight tresses. Style, strengthen and repair with one product. SRP: $16.99, colorphlex.com MAX & MADELEINE Kids and adults can painlessly get rid of knots and tangles with the Max & Madeleine Conditioning Hair Detangler. It uses argan oil to tame frizz, willow bark to combat dandruff and dry scalps, and antioxidant-rich jojoba and meadowfoam oils to moisturize and add volume—plus, it has a delectable passion fruit scent. SRP: $25, maxandmadeleine.com M/F The unisex M/F Hyaluronic Vit-C Serum will hydrate, plump and brighten skin for a youthful, radiant glow. The vitamin C, antioxidants and antiaging ingredients stimulate collagen production, reduce fi ne lines and even out skin tone. SRP: $48, mfpeople.com KOSAS COSMETICS Part of the Color & Light collection from Kosas, the Longitude Zero rouge duo is made to suit a variety of skin tones. The pink rose blush provides a naturally looking fl ush of color, while the highlighter illuminates skin. Made with nylon molecules for a silky smooth, buildable fi nish, these mattefying hues are made from jojoba and moringa oils, rice bran and rosemary extract. SRP: $34, kosascosmetics.com ■ JATAI Take hair to new heights with Jatai's anti-static Teasing Pin Comb for teasing, backcombing and detangling. With a thermal resistant, ABS resin handle and 100-percent Japanese stainless steel pins, it will give clients and customers alike the volume they crave. SRP: $17.95, jatai.net SIGMA BEAUTY These two gorgeous shades are part of Sigma Beauty's Wildfl ower Collection.The Barely Blooming Lipstick is a neutral peach, while the Dahlia Lipstick is a deep raspberry hue—both extremely pigmented, matte, creamy and longwearing. SRP: $14 (each), sigmabeauty.com BIO IONIC With a clipless 24K gold barrel and bioceramic heater to help curls last longer, the Bio Ionic GoldPro Wand Styling Iron 1" uses a ceramic mineral complex to infuse curls with hydration for superior shine Features a digital temperature control up to 450°F. SRP: $90, bioionic.com Jason Bennett

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