Beauty Store Business

NOV 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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14 November 2017 | beautystorebusiness.com Images courtesy of American Interantional Industries C osmetics companies are ubiquitous. Every time you blink a smoky eye, another celebrity has launched his or her own makeup line (hello, Kim Kardashian!). But rare is the brand born from a promise. That's how Ardell Beauty came into existence. In 1984, a trio of friends shared handshakes and a solemn vow. It took over three decades for the words spoken that day to manifest into tangible products for pouty lips and feathered brows, but good things come to those who wait. And this storied history is part of what makes Ardell so unique. All eyes are on Ardell, as the famed lash brand makes its fi rst foray into color cosmetics. By Francesca Moisin

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