Beauty Store Business

OCT 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 73 of 75

72 October 2017 | Formulated for sensitive skin, First Aid Beauty comes to the rescue to deliver long-lasting, clinically proven results. Product of the Month FIRST AID BEAUTY F or those with sensitive skin, finding the right beauty and skincare products with effective, non-irritating ingredients can be a real challenge. As someone with sensitive skin who had trouble finding prestige-level products available at an affordable price, Lilli Gordon founded First Aid Beauty in 2009 to cater to this under- served niche. The line provides targeted solutions with lasting results for consumers with problem skin. The products are allergy tested and clinically proven to address a variety of skin issues including eczema, oily T-zone, dark circles, wrinkles and dullness—to name a few. Consumers will love that the line is free of artificial colorants, artificial fragrances, parabens, alcohol, lanolin, phthalates, sulfates, petrolatum and mineral oil. Here's a look at some of the brand's best-selling items. Hello FAB Coconut Skin Smoothie Priming Moisturizer To improve dry, dull and uneven skin, this coconut water-infused moisturizer brightens, hydrates and smooths skin, while reducing the appearance of pores. Non-comedogenic, vegan and free of gluten, nuts, oils and soy. Suggested retail price: $28 Hello FAB Vital Greens Face Mist To improve dryness, dullness and redness, this cooling facial mist uses the power of green superfoods to nourish skin, while simultaneously setting makeup and protecting against environmental stressors. SRP: $18 Facial Radiance Pads Containing lactic and glycolic acids, cucumber, Indian gooseberry, lemon peel and licorice root to gently exfoliate, even out skin tone and texture, and brighten, these daily facial pads are suitable for all skin types. SRP: $30 Ultra Repair Cream Soothe dry, flaky skin and eczema with this whipped, non-greasy cream formulated with colloidal oatmeal, shea butter, ceramide 3 and antioxidants. Use it from head to toe to hydrate skin, also safe for babies. SRP: $30 Hello FAB Caffeine Matcha Wake Up Wipes Say goodbye to dryness and dullness and hello to revived skin with these refreshing wipes. The antioxidant-rich matcha tea, vitamin C, aloe vera and caffeine remove dirt, oil and makeup—leaving a clean feeling. SRP: $15 Ultra Repair Instant Oatmeal Mask See noticeable results in just 10 minutes with this reju- venating mask for dehydrated skin. A blend of colloidal oatmeal, Avena sativa oat bran and antioxidants, it repairs skin for smooth, supple results. SRP: $24 Facial Radiance Intensive Peel An at-home peel that will improve skin after just one use, it contains exfoliating lactic acid, salicylic acid and actizyme to support skin renewal, while clay and active charcoal help to provide pH balance. SRP: $40 Skin Rescue Purifying Mask with Red Clay Reduce the appearance of pores and control excess sebum production with this 20-minute peel-off purify- ing mask. Fortified with mineral-rich red clay, it will improve the texture of acne-prone skin and decongest pores by drawing out impurities. SRP: $30 ■ Jason Bennett Get Connected! @firstaidbeauty @firstaidbeauty @firstaidbeauty

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