Beauty Store Business

OCT 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 67 of 75

66 October 2017 | kids; I'm off to the gym by 8:30 and into the office around 10. I then meet with my marketing team and director of operations, and we go over new product development, marketing and sales. Tell us about your recent ICMAD City Awards win at Cosmoprof 2017. We submitted in the marketing/advertising category for Innovative Product Launch for our GrandeLIPS NUDE Collection. I am very thankful to my marketing team that have created amazing assets to help launch this, and it has been very well received by salon, spa and prestige mar- kets in the beauty industry with social and print campaigns. Who (or what) inspires you to create? I do look at other brands and am always testing products. I travel to trade shows, such as Cosmoprof, In-Cosmetics, MakeUp in New York and MakeUp in L.A. I work closely with manufacturers all over the world to create new products that are innovative—typically products that enhance natural beauty and cosmetics that have function and benefits. What advice can you offer other aspiring entrepreneurs? My advice would be to understand what your vision is. [Make sure] that you are confident and that you love that product— [and are willing to] put everything in your heart and finances into it. If you believe in it and it fills a void in the market, you should be successful and push forward. Never stop. ■ Get Connected! Grande Cosmetics @grandecosmetics @grandecosmetic_ Executive Spotlight

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