Beauty Store Business

OCT 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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30 October 2017 | Photography by Marc Hickman O O O s s s s s m m m a a a a n n n n M M i i i t t t h h h h a v v v a y y a a n n n n n i i i i i OKAY Pure Naturals boasts an ever-growing operation—thanks to consumers' increasing interest in natural beauty products and one family's fastidious, hands-on approach. By Tracy Morin li Mithavayani, founder and CEO of Miami-based Xtreme Beauty International, the maker of OKAY Pure Naturals, has been an entrepreneur for decades. He forged his start by locally distributing products as a teenager, working as a beauty salesperson from age 13 until he moved stateside to seek an education after graduating high school. "Back home, I was a salesperson for a company in Kuwait as a kid. I had responsibilities to take care of my family even then," Ali says. "In our country, you always work hard and strive for the best. The goal is always to do something big, and that was my goal." After arriving in the U.S., he obtained his college degree and became an electrical engineer at General Electric in 1982—a career that lasted for 27 years. In 1989, Ali decided to get back into the beauty industry, and would eventually own and operate everything from salons to beauty supply stores to overseas manufacturing of hair dryers and curling irons. Ali's wife, Mira, managed the stores, handling purchasing and payroll until the decision was made to sell the stores and focus solely on manufacturing. A NATURAL FIT

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